# Hard Peanut Butter Eggnogs Skrewball Whiskey Launches 'Screwball Eggnog" Made with Whiskey By Niko Pajkovic | Published 2022-11-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/screwball-eggnog References: [bevnet](https://www.bevnet.com/spirits/2022/skrewball-peanut-butter-whiskey-launches-limited-edition-skrewball-eggnog) & [skrewballwhiskey](https://www.skrewballwhiskey.com/)  [Skrewball Whiskey](https://www.trendhunter.com/trends/skrewball-eggnog), the brand known for its peanut butter-infused whiskey, has announced the launch of its newest product, '[Skrewball Eggnog](https://www.trendhunter.com/trends/peanut-butter-whiskey-eggnog).' The new expression, which arrives just in time for the holiday season features a blend of nutty peanut butter whiskey and [creamy eggnog](https://www.trendhunter.com/trends/oldfashioned-eggnog), which is made with premium dairy. Skrewball Eggnog combines the beloved flavor of creamy and spicy eggnog and combines it with hints of cinnamon and vanilla. As a result the beverage is sweet, salty, and savoury. “Skrewball Whiskey is known for breaking the mold with innovative flavors and premium ingredients, so we knew it was a natural next step to transform a seasonal classic and continue driving the flavored whiskey category forward in unexpected ways,” said Skrewball Whiskey President Carl Carlson. Image Credit: Skrewball Whiskey ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 34% | Activity: 70% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Flavored Whiskey Drinks:** The launch of 'Skrewball Eggnog' presents an opportunity for companies to explore expansion into flavored whiskey-based drinks for holiday seasons. - **Peanut Butter-infused Beverages:** Skrewball Whiskey's new product paves the way for innovation in peanut butter-infused food and drinks. - **Creative Holiday Beverages:** Innovative companies can capitalize on the success of Skrewball Whiskey's 'Screwball Eggnog' by producing their own creative holiday-themed drinks that cater to consumers' desire for unique flavors during the festive season. ### Where This Applies - **Alcoholic Beverage Industry:** Skrewball Whiskey's newest product presents an opportunity for innovative companies to enter the flavored whiskey drinks segment of the alcoholic beverage industry. - **Food and Beverage Industry:** The launch of 'Skrewball Eggnog' opens the door for creative exploration of peanut butter-infused foods and drinks in the food and beverage industry. - **Seasonal Holiday Beverage Industry:** The success of Skrewball Whiskey's 'Screwball Eggnog' demonstrates the demand for creative holiday-themed drinks for the seasonal holiday beverage industry. ## Related on Trend Hunter - [Peanut Butter Whiskey Eggnogs](https://www.trendhunter.com/trends/skrewball-eggnog.md) - [Creamy Eggnog-Infused Whiskeys](https://www.trendhunter.com/trends/peanut-butter-whiskey-eggnog.md) - [Peanut Butter Whiskey Kits](https://www.trendhunter.com/trends/peanut-butter-whiskey-kits.md) - [Compact Peanut Butter-Flavored Spirits](https://www.trendhunter.com/trends/peanut-butterflavored-spirit.md) - [Canned Peanut-Flavored Whiskey Servings](https://www.trendhunter.com/trends/skrewball-whiskey.md) - [Whiskey Eggnog Ice Creams](https://www.trendhunter.com/trends/boozy-eggnog.md) - [Baster-Style Shot Sets](https://www.trendhunter.com/trends/skrewball-baster-set.md) - [Compact Eggnog Cocktails](https://www.trendhunter.com/trends/eggnog-cocktail.md) - [Boozy Eggnog Ice Creams](https://www.trendhunter.com/trends/jenis-boozy-eggnog.md)