# Cautionary Social Media Shoots Urban Sophistication's SCREENSHOTS Editorial Comes with a Warning By Ell Smith | Published 2018-01-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/screenshots-editorial References: [hypebae](https://hypebae.com/2018/1/urban-sophistication-screenshot-lookbook) & [urbansophistication.boutique](https://urbansophistication.boutique/) Urban Sophistication is a parody brand that merges apparel with pop culture to attract a more modern consumer and in its recent "SCREENSHOTS" editorial, the brand leveraged its self-awareness to warn consumers of the [risks of social media](https://www.trendhunter.com/trends/doomscroller). The editorial, which showcased the brand's colorful and topical sweaters, tees, pants and hoodies featured a variety of models posing with their phone facing the photographer, as if they were being captured taking a selfie. What's interesting, is that these shots all feature a [phone case](https://www.trendhunter.com/trends/diesel-x-casetify) with a hidden message. Inside of the cases features a small warning that's reminiscent of the labels found on cigarette packaging. Some of these warnings read “social media seriously harms your mental health.” Image Credit: Urban Sophistication ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 32% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Parody Apparel:** Opportunity for brands to merge fashion with pop culture to appeal to a modern consumer. - **Self-awareness Marketing:** Using self-awareness in marketing campaigns to warn consumers about potential risks associated with technology. - **Hidden Message Products:** Incorporating hidden messages in product designs to convey important messages or warnings. ### Sectors Adopting This - **Fashion:** Opportunity for fashion brands to leverage pop culture and self-awareness to attract modern consumers. - **Marketing:** Opportunity for marketers to use self-awareness as a strategy to communicate risks and concerns associated with technology. - **Product Design:** Opportunity for product designers to incorporate hidden messages into designs to convey important information or warnings. ## Related on Trend Hunter - [Redefining Screen-Free Cameras](https://www.trendhunter.com/trends/camp-snap.md) - [Streetwear-Branded Cameras](https://www.trendhunter.com/trends/supreme-onehanded-editing-camera.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Pharmacy-Inspired Apparel Capsules](https://www.trendhunter.com/trends/pharma-collection.md) - [Self-Care Tech Accessories](https://www.trendhunter.com/trends/works-in-progress.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md)