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# Screen-Printed Graphic Tees
Acne Studios Launches its Second Installment of its SS18 Shirts

By Amy Duong | Published 2018-07-18 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/screenprinted-graphic-tees
References: [highsnobiety](https://www.highsnobiety.com/p/acne-studios-ss18-buy/) & [acnestudios](https://www.acnestudios.com/de/de/woman/special-edition-t-shirts/)

Fashion label Acne Studios launches the second drop of its Spring/Summer 2018 screen-printed graphic tees. The first one arrived earlier this year in August, seeing an image of an arm flipping off. This time around, the label draws a brand new motif from its heritage, specifically its Spring/Summer 2014 campaign shoot.

Originally captured by Dutch photographer Viviane Sassen, the photograph takes on a new interpretation in a series of colors. The reworked image sees a makeover in black, yellow, pink, and white. A total of five graphic t-shirts comprise the limited edition collection and it will all be exclusively available to shop online and in-store locations at Acne Studios beginning July 17th.

Image Credit: Viviane Sassen

## Trend Insights (Trend Hunter)

- Score: 5.0/10
- Popularity: 95% | Activity: 46% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### What's Driving This Trend

- **Screen-printed Graphic Tees:** Disruptive innovation opportunity: Integrating augmented reality technology to bring interactive elements to screen-printed graphic tees.
- **Limited Edition Collections:** Disruptive innovation opportunity: Leveraging blockchain technology for transparent and secure authentication and ownership of limited edition fashion collections.
- **Fashion Heritage Revival:** Disruptive innovation opportunity: Utilizing artificial intelligence and machine learning to analyze historical fashion trends and create modern interpretations of heritage designs.

### Who This Affects Most

- **Fashion Retail:** Disruptive innovation opportunity: Implementing smart inventory management systems powered by Internet of Things (IoT) technology to optimize stock levels and reduce waste.
- **E-commerce:** Disruptive innovation opportunity: Developing personalized recommendation algorithms using advanced data analytics and artificial intelligence to enhance the online shopping experience.
- **Printing Technology:** Disruptive innovation opportunity: Advancing 3D printing technology to enable the production of highly detailed and customizable screen-printed graphics on textiles.

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