# Digital Driving Apps The Screenreach 'Screach' Interactive Billboard Game was a UK Hit By Sarah Athey | Published 2011-10-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/screach-interactive-billboard-game References: [thenextweb](http://thenextweb.com/uk/2011/10/11/london-mall-gets-big-screen-multiplayer-driving-game-you-control-with-your-phone/) & [screenreach](http://www.screenreach.com/) The Screenreach 'Screach' [interactive digital billboard](https://www.trendhunter.com/trends/gymbox-start-line) game was recently released by the start-up company. The game was accessed and controlled through the smartphone device app, Screach. The driving game was multi-player and [motion controlled](https://www.trendhunter.com/trends/city-chase). Once users connected to the game through their Screach app, their smart device instantly turned into a games controller. The game was created for car insurance company Swiftcover.com. The game was live for a full day at [Westfield Shopping Mall](https://www.trendhunter.com/trends/programmatic-targeting-solution) in London, the biggest of its kind in Europe. The Screenreach 'Screach' interactive campaign was a huge success, attracting hundreds of passersby who were fascinated by the game. The device allowed customers to engage with an advertisement in ways rarely done by most campaigns. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 44% | Activity: 80% | Freshness: 8% ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Interactive Billboard Games:** Innovative games that can be accessed and controlled through smartphone devices allow for unique advertising experiences. - **Motion Controlled Gaming:** Motion-controlled games offer engaging experiences that can be utilized for advertising and marketing purposes. - **Multifunctional Smart Device Apps:** Apps that can serve multiple purposes, such as turning smart devices into game controllers, have immense potential for various industries. ### Where This Applies - **Advertising:** Interactive billboard games and motion-controlled gaming offer new and engaging ways to advertise products and services. - **Gaming:** Motion-controlled gaming and interactive experiences offer exciting new opportunities for the gaming industry. - **Insurance:** Innovative marketing campaigns, such as the Screach interactive game created for Swiftcover.com, have the potential to disrupt the insurance industry and attract new customers. ## Related on Trend Hunter - [Interactive Game Advertisements](https://www.trendhunter.com/trends/samsung-ads-gamebreaks.md) - [Groundbreaking AR Posters](https://www.trendhunter.com/trends/windooh.md) - [Gamified Scent Marketing Experiences](https://www.trendhunter.com/trends/grab-the-sweet.md) - [Branded QR-Powered Retro Games](https://www.trendhunter.com/trends/orca-scan.md) - [In-Car Gaming Collaborations](https://www.trendhunter.com/trends/airconsole-x-audi.md) - [Interactive Arcade Storefronts](https://www.trendhunter.com/trends/ar-storefront.md) - [Second-Screen Vehicle Sweepstakes](https://www.trendhunter.com/trends/kia-squares.md) - [AR Car Wash Games](https://www.trendhunter.com/trends/car-wash-game.md) - [Real-World Adventure Games](https://www.trendhunter.com/trends/scratch-earth.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md)