# Scratch-Proof Phone Screens Kyocera Brigadier Offers a Sapphire Screen More Durable Than Most By Mishal Omar | Published 2016-03-21 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/scratchproof-phone-screen References: [engadget](http://www.engadget.com/2014/09/02/kyocera-brigadier-sapphire-screen/) & [kyoceramobile](https://www.kyoceramobile.com/brigadier/) While most people do not dream of having a phone that they can scratch at with a knife or throw at a brick wall without it being harmed, having a durable phone screen has certainly become a necessity in this day and age. The waterproof [Kyocera](https://www.trendhunter.com/trends/duraforce-pro-3) Brigadier has provided a solution to those who regularly drop their phones in puddles or happen to throw them at street signs. The 4.5-inch screen is called the '[Sapphire Shield](https://www.trendhunter.com/trends/xiaomi-watch-5)' and is of the gemstone sapphire, which is the third hardest mineral in the world -- behind diamond and moissanite. The phone has been described by Kyocera as "virtually scratch-proof" and is the first of its kind. It has been tested by Kyocera and consumers alike and the general consensus is that the Brigadier lives up to the hype. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 42% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Durable Phone Screens:** Opportunity to develop phone screens with increased durability to withstand everyday use and accidental mishaps. - **Sapphire Screen Technology:** Potential for integrating sapphire screens in various devices to provide a scratch-proof and long-lasting display. - **Rugged Smartphones:** Growing demand for rugged smartphones that can withstand harsh environments and extreme conditions. ### Industries Being Reshaped - **Smartphone Manufacturing:** Disruptive innovation opportunity to develop and manufacture smartphones with scratch-resistant and durable screens. - **Consumer Electronics:** Potential for incorporating sapphire screen technology in a wide range of consumer electronic devices, such as tablets, smartwatches, and laptops. - **Outdoor and Adventure Gear:** Opportunity to create rugged smartphones specifically designed for outdoor enthusiasts and adventure seekers. ## Related on Trend Hunter - [Rugged Lifeproof Smartphones](https://www.trendhunter.com/trends/duraforce-pro-3.md) - [Hyper-Durable Chinese Smartphones](https://www.trendhunter.com/trends/rugged-durable-smartphone.md) - [Durable Case Built-In Smartphones](https://www.trendhunter.com/trends/glass-victus-2.md) - [Next-Gen Technology Glasses](https://www.trendhunter.com/trends/corning-gorilla-glass-victus-2.md) - [Entry-Level Tactical Smartphones](https://www.trendhunter.com/trends/doogee-s35.md) - [Cost-Effective Durable Smartphone Glass](https://www.trendhunter.com/trends/gorilla-glass-7i.md) - [Anti-Fingerprint Shatterproof Screen Protectors](https://www.trendhunter.com/trends/glassgo-x.md) - [Durable Adventurous Smartphone Models](https://www.trendhunter.com/trends/nokia-xr21.md) - [Durable Folding Smartphone Models](https://www.trendhunter.com/trends/motorola-razr-60-ultra.md)