# Plant-Based Pub Snacks 'Vegan Pig' Offers Meatless, "Shame-Free Scratchings" By Laura McQuarrie | Published 2019-07-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/scratchings References: [vegnews](https://vegnews.com/2019/7/kickstarter-campaign-aims-to-bring-vegan-pork-rinds-to-the-masses) & [kickstarter](https://www.kickstarter.com/projects/veganpig/the-worlds-first-vegan-pork-scratching) On [Kickstarter](https://www.trendhunter.com/trends/unlimeat-jerky), [Vegan Pig](https://www.trendhunter.com/trends/odd-burger-cpg-products) is introducing an entirely plant-based, vegan-friendly take on pork scratchings, offering what it calls "the first proper meat-free alternative to the humble pub snack." The campaign follows years of development to settle on the perfect pork-like and completely pigless product, which offers all the same texture and crunch as the classic pub snack. With its crowdfunding campaign, [Vegan Pick](https://www.trendhunter.com/trends/vegan-certified-quiches) is aiming to kick-start production, introduce its inventive snacks to the world and implement 100% recyclable packaging. Ultimately, Vegan Pig aims to get its meatless snack in pubs so that they can be enjoyed as they were truly meant to be savored with a cold beer. Early supporters have the chance to try some of the snacks from the first production run, as well as gain access to other great perks. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 46% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Plant-based Alternatives:** The rise of plant-based alternatives presents an opportunity for disruptive innovation in the food industry. - **Crowdfunding Campaigns:** The growth of crowdfunding campaigns opens up opportunities for disruptive innovation in product development and market entry. - **Sustainable Packaging:** The demand for 100% recyclable packaging creates opportunities for disruptive innovation in the packaging industry. ### Who This Affects Most - **Food:** The food industry can explore innovative plant-based snack options to cater to the growing demand for vegan-friendly products. - **Marketing:** Marketing professionals can leverage crowdfunding campaigns as a disruptive strategy to fund and launch innovative products like plant-based snacks. - **Packaging:** The packaging industry can capitalize on the demand for sustainable packaging solutions by developing innovative and eco-friendly materials for the food and beverage sector. ## Related on Trend Hunter - [Ready-to-Eat Plant-Based Bacon](https://www.trendhunter.com/trends/crispy-bacon-style-strips.md) - [Comforting Plant-Based Pork Pies](https://www.trendhunter.com/trends/porkless-pies.md) - [Pre-Cooked Vegan Bacon Snacks](https://www.trendhunter.com/trends/bacon-snack-factory.md) - [Revamped Vegan Snack Chips](https://www.trendhunter.com/trends/fairfields-farm-crisps.md) - [Savory Plant-Based Snacks](https://www.trendhunter.com/trends/crave-plant-based-snacks.md) - [Crispy Plant-Based Chips](https://www.trendhunter.com/trends/snacklins-range-of-crisps.md) - [Meat-Free Pork-Inspired Appetizers](https://www.trendhunter.com/trends/plantbased-aperitif.md) - [Vegan-Friendly Sausage Rolls](https://www.trendhunter.com/trends/vegan-sausage-rolls.md) - [Alternative Meat Snacks](https://www.trendhunter.com/trends/alternative-meat-snacks.md)