# Scratchable Wall Calendars This Calendar Lets Consumers Scratch Their Way Through the Year By Joey Haar | Published 2016-08-01 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/scratchable-wall-calendar References: [betterlivingthroughdesign](http://www.betterlivingthroughdesign.com/accessories/2017-scratchable-wall-calendar/) & [store.moma.org](https://store.moma.org/museum/moma/ProductDisplay_2017-Scratchable-Wall-Calendar_10451_10001_236870_-1_26707_26707_236871) If 2017 is forecasting to be a tough year, the 2017 Scratchable Wall Calendar from the [MoMA](https://www.trendhunter.com/trends/a-garden-of-decreation) Store offers a metaphorical outlet for consumers' struggles. The minimalistic black [wall calendar](https://www.trendhunter.com/trends/annucal) is covered in a special silver ink that can be scratched away, like an inverse, therapeutic version of a prisoner scratching the passing days onto their cell wall. Though the idea of scratching one's way through the year is a slightly macabre metaphor, the 2017 Scratchable Wall Calendar's pleasing [minimalist design](https://www.trendhunter.com/trends/trace-line) should offset any feelings of despair that the upcoming year brings. With the days and dates of each month listed in vertical columns, MoMA's 2017 Scratchable Wall Calendar offers a unique visualization of the Gregorian system. Plus, scratching away the days could bring about the same excitement-filled feeling of scratching away a lotto card, so the passage of time doesn't have to be a depressing concept. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 44% | Activity: 17% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### Why This Trend Is Growing - **Interactive Calendars:** This trend of interactive calendars opens up the opportunity for dynamically changing calendars that allow for personalization and creativity. - **Therapeutic Products:** The idea of cathartic products like the Scratchable Wall Calendar suggest many possibilities for products that promote relaxation or mental health. - **Unique Visualizations of Time:** The Scratchable Wall Calendar highlights the opportunity to explore new ways for people to imagine and interact with the progression of time. ### Industries Being Reshaped - **Print and Paper Products:** The Scratchable Wall Calendar is particularly well-suited for companies that specialize in creative uses for print materials. - **Stationery and Office Supplies:** Scratchable Wall Calendars are just the beginning of unique office and stationery supplies that are sure to capture consumer attention in the coming years. - **Wall Decor:** Companies in the wall decor industry could integrate the use of Scratchable Wall Calendars or similar products to offer customizable wall art options. ## Related on Trend Hunter - [Colorful Poster-Sized Wall Planers](https://www.trendhunter.com/trends/big-wall-calendar.md) - [Intertwined Marble-Made Calendars](https://www.trendhunter.com/trends/noova-calendar.md) - [Interactive Building Block Calendars](https://www.trendhunter.com/trends/lego-2023-daily-builds-calendar.md) - [Coastal Desk Calendars](https://www.trendhunter.com/trends/lighthouse-calendar.md) - [Monochromatic Lunar Event Calendars](https://www.trendhunter.com/trends/2023-naps-lunar-calendar.md) - [Scratch-Off Computer Mouses](https://www.trendhunter.com/trends/scratchoff-mouse.md) - [Dynamic Shadow Wall Clocks](https://www.trendhunter.com/trends/textural-wall-clock.md) - [Mindful Daily Planners](https://www.trendhunter.com/trends/mindful-step-towards.md) - [Luxury Fragrance Calendars](https://www.trendhunter.com/trends/2025-diptyque-advent.md)