# Scratch & Sniff Wallpaper Fruit Cocktail is Neat & Ethical By Going Like Sixty | Published 2007-10-28 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/scratch-sniff-wallpaper References: [flavorleague](http://www.flavorleague.com/company/the-fruit-cocktail-collection?ref=OB) Want a different [fragrance in each room](https://www.trendhunter.com/trends/element-brooklyns-all-purpose-cleaner) of your house? Use [scratch and sniff wallpaper](https://www.trendhunter.com/trends/sniff-n-sip)! The Fruit Cocktail Collection is a scent-sational trio of fruit wallpaper. Scratch for a waft of [banana, cherry or tutti fruitti](https://www.trendhunter.com/trends/body-mist-collection). Even better than the cool design and fragrance is that the wall decor is also ethical -- a percentage of all sales goes to the Human Rights Campaign which strives for human equality. **Implications** - The importance of fragrance has grown as even celebrities cannot resist creating their very own fragrances. Businesses that account for the enormous consumer embrace of personal hygiene and fragrances would be wise to create products that embrace the sense of smell. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 38% | Activity: 80% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What's Driving This Trend - **Personal Fragrance Trend:** Opportunity for businesses to create products that embrace the sense of smell and cater to the growing consumer embrace of personal hygiene and fragrances. - **Ethical Design Trend:** Opportunity for businesses to incorporate ethical values into their designs and attract socially-conscious consumers. - **Multisensory Home Decor Trend:** Opportunity for businesses to innovate in the home decor industry by incorporating multisensory experiences, such as scratch and sniff wallpaper, to enhance the ambiance of living spaces. ### Who This Affects Most - **Fragrance Industry:** Opportunity for fragrance companies to expand their product offerings and create unique personal fragrance experiences for consumers. - **Interior Design Industry:** Opportunity for interior design companies to incorporate multisensory elements, such as scratch and sniff wallpaper, into their designs and create unique home experiences for customers. - **Socially-conscious Brands:** Opportunity for socially-conscious brands to collaborate with ethical home decor companies and create products that support social causes. ## Related on Trend Hunter - [Scratch-and-Sniff Canabis Stickers](https://www.trendhunter.com/trends/cannabis-stickers.md) - [Stackable Home Fragrances](https://www.trendhunter.com/trends/modular-room-fragrance.md) - [Floral Novelty-Scented Candles](https://www.trendhunter.com/trends/low-hanging-fruit.md) - [Commemorative Luxury Wallpapers](https://www.trendhunter.com/trends/diptyque-2.md) - [Color-Coded Fragrances](https://www.trendhunter.com/trends/helio-color-collection.md) - [Fruit-Scented Blemish Patches](https://www.trendhunter.com/trends/scented-pimple-patches.md) - [Scent Wardrobe Fragrance Samplers](https://www.trendhunter.com/trends/scent-wardrobe-sample-set.md) - [Fragrance Inspired Wallpapers](https://www.trendhunter.com/trends/wallpaper-collection.md) - [Provocatively Packaged Fragrances](https://www.trendhunter.com/trends/handbag-scents.md)