# Touchable Turntable Posters The Urbanears Scratch Poster Turns People Into Interactive DJs By Gil Cohen | Published 2013-06-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/scratch-poster References: [adverblog](http://www.adverblog.com/2013/06/03/urban-ears-scratch-poster/) & [unclegrey.dk](http://unclegrey.dk/urbanears-scratch-poster/) To promote Slussen, a [DJ turntable application](https://www.trendhunter.com/trends/amuni-studio) for smartphones, [Urbanears](https://www.trendhunter.com/trends/zinken) teamed up with advertising agency Uncle Grey to create the Scratch Poster. Hung up across Copenhagen, Denmark as part of an [interactive flyer campaign](https://www.trendhunter.com/trends/dreamies-treats), the posters feature acrylic ridges in the shape of a traditional vinyl record. When scratched at with fingernails with different speeds and pressure application, these ridges reverberate with authentic musical sounds that a DJ can create through scratching the records on his or her turntable. The Urbanears Scratch Poster was successful in encouraging musically interested consumers to interact with the ad campaign and get a feel for how much fun it is to create their own music while on the go. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 40% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Interactive Flyer Campaigns:** Advertisers can utilize interactive flyer campaigns to increase consumer engagement. - **Acoustic Technology Advertising:** Acoustic technology, integrated into advertising, can create a unique and immersive experience for consumers. - **Mobile Music Creation Apps:** Mobile music creation apps provide opportunities for innovation in the music industry, especially with the growing popularity of on-the-go music creation. ### Where This Applies - **Advertising:** Interactive advertising campaigns can be a valuable tool for businesses to gain consumer attention in a unique and memorable way. - **Music Technology:** Music technology companies can develop mobile music creation apps and integrate acoustic technology into their products to provide more immersive music experiences for users. - **Event Planning and Marketing:** Event planners and marketers can use interactive flyers and acoustic technology in event promotions to create a more engaging and unique experience for attendees. ## Related on Trend Hunter - [Playable Beer Coasters](https://www.trendhunter.com/trends/budweiser-campaign.md) - [Sensory Outdoor Posters](https://www.trendhunter.com/trends/scratchandsniff-ooh-campaign.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Groundbreaking AR Posters](https://www.trendhunter.com/trends/windooh.md) - [Poster-Inspired Music Playlists](https://www.trendhunter.com/trends/lineupsupply.md) - [Music-Inspired Avatar Campaigns](https://www.trendhunter.com/trends/see-yourself-in-sound.md) - [Night QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-night-posters.md) - [Tactile Interactive Music Devices](https://www.trendhunter.com/trends/yamaha.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md)