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# Chicken-Scented Valentines
KFC is Giving Away Scratch N Sniff Valentines That Smell Like Chicken

By Katherine Pendrill | Published 2018-02-11 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/scratch-n-sniff-valentines
References: [foodbeast](https://www.foodbeast.com/news/kfc-scratch-n-sniff-valentines/)

In an effort to stake its claim as the ultimate date spot, KFC is giving away scratch n sniff Valentines that help consumers express their feelings in a hilarious and tasty way.

Available as of Monday, February 12th, customers who purchase a $10 Chicken Share will receive one of four different scratch n sniff Valentines. The cards themselves are modeled after children's Valentines, but with a hilarious fast food twist. In addition to puns about coleslaw and chicken pot pie, the back of each card is also infused with the scent of fried chicken. With just a simple scratch, customers can surprise their date with the familiar fast food aroma.

While the scratch n sniff Valentines may not be the most romantic gift, the puny cards are a great way to get your date laughing.

Image Credit: *KFC.*

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 40% | Activity: 69% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor)

## Key Themes

### What Makes This Trend Stand Out

- **Fast Food Marketing:** Creating funny and engaging marketing campaigns to attract customers and differentiate yourself from competitors.
- **Unconventional Gift-giving:** Offering unique and humorous products that stand out in the market to catch consumer attention.
- **Multi-sensory Marketing:** Incorporating scent, sound, and other sensory cues in branding and advertising to create a more immersive and memorable experience.

### Sectors Adopting This

- **Fast Food:** Finding creative ways to market products and offer unique experiences to attract customers.
- **Greeting Card:** Exploring unconventional designs and scents to appeal to a wider range of consumers.
- **Gift Retail:** Diversifying product offerings to include unconventional and humorous items that capture consumer attention and increase sales.

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