# Sweet-Smelling Jeans The Scratch-n-Sniff Pants by Naked & Famous Denim are Enticing By Josh Mears | Published 2012-01-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/scratch-n-sniff-jeans References: [dvice](http://dvice.com/archives/2012/01/scratch-n-sniff.php) & [nakedandfamousdenim](http://www.nakedandfamousdenim.com/) The Scratch-n-Sniff Pants are perfect for those who love the smell of [raspberry-flavored denim](https://www.trendhunter.com/trends/cheese-pocket-jeans). The Scratch-n-Sniff Pants look and feel just like regular jeans, the only difference is their fantastic [fruity fragrance](https://www.trendhunter.com/trends/scented-pimple-patches). The flavor comes from a micro-capsule that coats the design. According to the manufacturer, the scent is so powerful that it even lasts for five washes. The genius denim company responsible for this smelly innovation is Naked & Famous Denim. The Canadian denim company produces their jeans in Japan and plans to release their Scratch-n-Sniff Pants for around $200. For a piece of apparel that will keep you smelling delicious long after washing, these pants are the perfect solution for getting rid of [bad odors](https://www.trendhunter.com/trends/snifs-signature-spin). ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 14% | Activity: 77% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What's Driving This Trend - **Fragranced Apparel:** Creating clothes with appealing scents to attract consumers. - **Micro-encapsulation Technology:** Incorporating micro-capsules into different products to provide desirable features. - **Sensory Branding:** Designing products that engage multiple senses to create distinctive experiences. ### Who This Affects Most - **Fashion:** Innovating clothing materials and designs to meet consumer preferences for multi-sensory experiences. - **Cosmetics:** Incorporating fragrances as a key ingredient in cosmetics products for better consumer appeal. - **Home Fragrance:** Expanding into clothing market by creating fragrant textile products to complement home fragrance collections. ## Related on Trend Hunter - [Scent-Infused Apparel](https://www.trendhunter.com/trends/stealie-hoodie.md) - [Pizza-Inspired Fragrances](https://www.trendhunter.com/trends/slice-society.md) - [Purposefully Stained Luxe Trousers](https://www.trendhunter.com/trends/pee-stain-denim.md) - [Pancake-Inspired Fragrances](https://www.trendhunter.com/trends/pancake-inspired-fragrance.md) - [Scratch-and-Sniff Canabis Stickers](https://www.trendhunter.com/trends/cannabis-stickers.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Pretzel-Scented Perfumes](https://www.trendhunter.com/trends/auntie-annes-1.md) - [Cherry-Scented Laundry Fragrances](https://www.trendhunter.com/trends/tart-deco-scent-booster.md) - [Shape-Shifting Fragrances](https://www.trendhunter.com/trends/me-by-snif.md)