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# Scratch-Off Calendars
Agustin Zea's Design Makes Time-Tracking Like Playing the Lottery

By Marissa Brassfield | Published 2009-02-13 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/scratch-calendar
References: [woohome](http://www.woohome.com/home-office/scratch-calendar/2427) & [designboom](http://www.designboom.com/weblog/cat/8/view/5397/scratch-calendar-and-chester-outdoor-bench-by-agustin-zea-mrtom.html)

The Scratch Calendar by Agustín Zea of [Mr. Tom Design](http://www.mrtomdesign.com/) uses the material found on lottery scratchers for a fun and interactive way to keep track of the date. As each day passes, just scratch it away with a coin.

I’d one-up this design by hiding little fortunes, quotes, designs or affirmations beneath the scratched-off design to add some extra pizazz. After all, most of the fun of playing lottery scratchers is seeing what prizes are beneath them.

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 43% | Activity: 49% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Key Themes Behind This Trend

- **Interactive Calendars:** Designing scratch-off calendars with hidden surprises can enhance user engagement and experience.
- **Novelty Time-tracking:** Incorporating fun elements from other industries like lottery scratchers can create new innovation opportunities in time-tracking tools.
- **Personalized Calendars:** Customizing hidden messages in scratch-off calendars can create a unique and meaningful experience for users.

### Where This Applies

- **Stationery and Paper Goods:** Innovative scratch-off designs can create new revenue streams for stationery and paper goods companies.
- **Digital Productivity Tools:** Integrating interactive elements from scratch-off calendars into digital productivity tools can enhance user engagement and drive adoption.
- **Lottery and Gaming:** Applying scratch-off designs to lottery and gaming products can provide a fresh spin on traditional games and attract new audiences.

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