# Faux Wood Walls The Scrapwood Wallpaper by Piet Hein Eek Adds a Distressed Designer Look By Francis Tiangson | Published 2011-02-21 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/scrapwood-wallpaper References: [curatedmag](http://www.curatedmag.com/news/2011/02/18/scrapwood-wallpaper) & [scrapwoodwallpaper](http://www.scrapwoodwallpaper.com/) The Scrapwood Wallpaper by Piet Hein Eek is an easy way to give any plain wall a quick [rustic makeover](https://www.trendhunter.com/trends/la-casita). The [mock-wood paneling](https://www.trendhunter.com/trends/wallcovering-technology) creates a stellar rugged look that elevates the warmth of any room. The distressed appearance of the Scrapwood Wallpaper makes walls look like they've been there for a long time; they imitate the classic charm that old rustic buildings have. With these on your walls, it would be like living in a reclaimed barn or a remodeled cabin that reused bits of the old wooden structure. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 79% | Activity: 68% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### What's Driving This Trend - **Distressed Wall Coverings:** Opportunity for designers to create faux distressed wall coverings that give a rustic and vintage look to any space. - **Mock-wood Paneling:** Opportunity to develop innovative mock-wood paneling materials that mimic the appearance and texture of real wood but offer more versatility and sustainability. - **Rustic Makeover Solutions:** Opportunity for companies to provide DIY or easy-to-install rustic makeover solutions that can quickly transform plain walls into charming and cozy spaces. ### Who This Affects Most - **Interior Design:** Potential for interior design companies to offer distressed wall coverings as a popular alternative to traditional paint or wallpaper. - **Construction and Renovation:** Opportunity for construction and renovation companies to integrate mock-wood paneling into their projects, providing clients with durable and sustainable design options. - **Home Decor:** Market potential for home decor retailers to offer rustic makeover solutions, including easy-to-use wall coverings, that cater to the growing demand for cozy and vintage-inspired aesthetics. ## Related on Trend Hunter - [Texturized Decorative Wall Panels](https://www.trendhunter.com/trends/decorative-wall-panels.md) - [Folk Art-Inspired Wallpapers](https://www.trendhunter.com/trends/backdrop.md) - [Wood-Replicating Panels](https://www.trendhunter.com/trends/unilin-panels.md) - [Corn Cob-Made Wall Cladding](https://www.trendhunter.com/trends/cornwall.md) - [Sophisticated Boiserie Designs](https://www.trendhunter.com/trends/materica.md) - [Digital-Themed Glitchy Visual Wallpapers](https://www.trendhunter.com/trends/glitch-wallpaper.md) - [Sand Dune-Inspired Wall Panels](https://www.trendhunter.com/trends/sahara-wall-panel.md) - [Timber-Like Smart Light Systems](https://www.trendhunter.com/trends/nanoleaf-elements-wood-look-hexagon-lights.md) - [Wood-Patterned Porcelain Stoneware](https://www.trendhunter.com/trends/cortina-tile-collection.md)