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# Wood-Repurposing Start-Ups
'Noggles' Turns Scrap Wood into Beautiful Accessories and Decorations

By Connor McFarlane | Published 2017-12-13 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/scrap-wood-into-decorations-and-accessories
References: [facebook](https://www.facebook.com/yoshiyuki.ueno.18)

Noggles, a Japanese start-up, turns scrap wood into beautiful decorations and accessories.

Yoshiyuki Ueno worked in a large furniture manufacturing plant, where large boards of hardwood were cut into furniture pieces, such as bed frames and desks. The [leftover scraps](https://www.trendhunter.com/trends/noah-folding-stool) were too small to be used for building furniture, so the manufacturer simply dumped them in the trash. Appalled by the waste of high-quality hardwood, such as Cherry and Oak, Ueno decided to take scraps home to his personal workshop, where he hand-crafted the leftover wood into various [accessories and decorations](https://www.trendhunter.com/trends/no1-common). His work includes everything from vases to earrings and due to the process of combining scrap wood, his creations take on a multi-colored, mosaic-like quality. Noggles is currently in talks with Canadian distributors, aiming for an early 2018 launch.

## Trend Insights (Trend Hunter)

- Score: 6.8/10
- Popularity: 98% | Activity: 97% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Why This Trend Is Growing

- **Wood Repurposing:** Opportunity to transform scrap wood into innovative and unique products.
- **Sustainable Manufacturing:** Potential for reducing waste and maximizing resources in the furniture manufacturing industry.
- **Artisanal Craftsmanship:** Growing demand for handcrafted and one-of-a-kind products made from reclaimed materials.

### Industries Being Reshaped

- **Furniture Manufacturing:** Disruptive potential to optimize resource utilization and reduce waste in the production process.
- **Home Decor:** Opportunity for retailers to offer environmentally-friendly and unique products made from repurposed wood.
- **Fashion Accessories:** Innovative potential to create jewelry and accessories with a mosaic-like appearance using scrap wood pieces.

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