# Graphic Plays on Words Scrabble Ads By Bianca | Published 2008-05-02 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/scrabble-ads References: [notcot.org](http://www.notcot.org/post/10317/) & [95total](http://www.95total.com/2008/05/clever-scrabble-ad-campaign.html) These ads for Scrabble are quite clever, going to show how different people's minds can create very different results from the same possibilities. The first image shows the letter G, D and O and depicts a dog portrayed as if he were a god. Another shows an image of a Da Vinci-style art rat, and a third image plays on the words gum and mug. It was created by ad agency [Ogilvy](https://www.trendhunter.com/trends/hiders-keepers), Hungary. **Implications** - [Plays on words](https://www.trendhunter.com/trends/cheetos-other-hand-font) were once considered cheesy by many people within mass society, and yet their use has helped to produce some of the wittiest [marketing and advertising campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign) in recent years. The appropriate use of plays on words can help companies appear both humorous as well as in touch with popular culture. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 59% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography) ## Key Themes ### Why This Trend Is Growing - **Plays on Words Marketing:** The use of plays on words in advertising can create witty and humorous marketing campaigns that resonate with audiences. - **Creative Advertising:** Creatively unique advertising can make a brand stand out and be more memorable to consumers. - **Cultural Relevance in Advertising:** Advertising that demonstrates a knowledge and awareness of current popular culture can appeal to younger audiences. ### Industries Being Reshaped - **Advertising:** The advertising industry can benefit from utilizing creative and culturally relevant plays on words marketing. - **Marketing:** Marketing professionals can explore the benefits of using playful and witty language in their campaigns. - **Entertainment:** Creative plays on words marketing can also be leveraged by entertainment companies looking to attract and engage audiences with their content. ## Related on Trend Hunter - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [Playful QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-campaign-1.md) - [Cheeky Family-Friendly Swearing Campaigns](https://www.trendhunter.com/trends/youll-swear-by-them.md) - [Strategic AI Wordplay Games](https://www.trendhunter.com/trends/vocab-scrabble.md) - [Adult Board Game Campaigns](https://www.trendhunter.com/trends/ageless-innovation-hasbro.md) - [Hyper-Local Gym Ads](https://www.trendhunter.com/trends/made-for-london-life.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md)