# Keto-Friendly Baking Mixes Scotty's Everyday Keto Pancake & Waffle Has Resistant Tapioca Starch By Michael Hemsworth | Published 2022-08-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/scottys-everyday References: [snackandbakery](https://www.snackandbakery.com/articles/99310-scottys-everyday-debuts-keto-pancake-and-waffle-mix) & [scottyseveryday](https://scottyseveryday.com/)  The Scotty's Everyday Keto Pancake & Waffle Mix is a new product hitting the market for Keto-conscious consumers to pick up for crafting premium, low-carb breakfast meals. The mix is crafted with no nut flour in the recipe, but instead utilizes resultant tapioca starch, a dietary fiber that's Keto-friendly and packed with a range health benefits. The product contains zero-grams of net carbs per serving to make it the perfect indulgence for those who practice Keto or low-carb lifestyles. Founder Scotty Sturgill spoke on the new Scotty's Everyday Keto Pancake & Waffle Mix saying, "We heard from so many people in the Scotty's community that they wanted a mix without that gritty texture and grainy taste that others have because they are full of almond or coconut flour." ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 14% | Activity: 23% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Resistant Tapioca Starch:** Incorporating resistant tapioca starch in baking products provides a disruptive innovation opportunity for Keto-friendly consumer goods. - **Zero-grams Net Carbs:** Creating low-carb and zero-grams net carbs products creates a disruptive innovation opportunity for Keto-friendly food and beverage industry. - **Premium Keto Products:** Developing premium quality products with no nut flour or artificial sweeteners creates a disruptive innovation opportunity for companies in the Keto-friendly food space. ### Sectors Adopting This - **Food Manufacturing:** Food manufacturing companies can innovate Keto-friendly products with resistant tapioca starch to provide healthier breakfast options for consumers. - **Health and Wellness:** The increasing demand for Keto-friendly products offers a disruptive innovation opportunity for the health and wellness industry to create healthier options for consumers. - **Retail:** Retailers can take advantage of the growing popularity of Keto products and partner with Keto-friendly manufacturers to cater to the increasing consumer demand for healthier options. ## Related on Trend Hunter - [Flaky Free-From Biscuit Mixes](https://www.trendhunter.com/trends/biscuit-mix.md) - [Gluten-Free Breakfast Mixes](https://www.trendhunter.com/trends/pancake-waffle-mix.md) - [Keto-Friendly Baking Mixes](https://www.trendhunter.com/trends/ketogenic-seed-baking-mix.md) - [Grain-Free Pancake Mixes](https://www.trendhunter.com/trends/grainfree-pancake-mix.md) - [Keto-Friendly Baking Mixes](https://www.trendhunter.com/trends/new-keto-mixes.md) - [Sourdough Baking Mixes](https://www.trendhunter.com/trends/sourdough-baking-mix.md) - [High-Fiber Baking Mixes](https://www.trendhunter.com/trends/goodwheat-mixes.md) - [Mainstream Keto-Friendly Bakery Products](https://www.trendhunter.com/trends/toufayan-bakeries-keto.md) - [Konjac-Powered Baking Mixes](https://www.trendhunter.com/trends/better-for-you-baking-mixes.md)