# Personified Balding Backyards Scotts PatchMaster Ads Promote a Healthy Head of Grass By Amelia Roblin | Published 2011-01-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/scotts-patchmaster-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/scotts_patchmaster_noticeable_balding) & [scotts](http://www.scotts.com/smg/catalog/productCategorySubSelf.jsp?itemId=cat90004&navAction=jump) These Scotts PatchMaster ads target the handyman of the house who, like many red-blooded men, fears [male-pattern baldness](https://www.trendhunter.com/trends/custom-hair-growth). With the help of art director Chip Davis, this blade-thinning campaign highlights the qualities of an unattractive lawn, offering the help of the [grass seed brand](https://www.trendhunter.com/trends/where-the-good-things-gro). Depicting handsome houses with [patchy lawn-lacking front yards](https://www.trendhunter.com/trends/complimentary-professional-lawn-care), these Scotts PatchMaster ads guarantee the reversal of baldness, visible plugs and the need for a combover. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 28% | Activity: 12% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What Makes This Trend Stand Out - **Landscape Beautification:** Opportunity for innovative lawn care products that can transform unattractive lawns into lush landscapes. - **Male Grooming:** Potential for disruptive innovations in male grooming products targeting insecurity about male-pattern baldness. - **Advertising Campaigns:** Trend towards creating attention-grabbing and relatable advertisements that play on common insecurities. ### Sectors Adopting This - **Lawn Care:** Opportunity for lawn care companies to develop specialized products that effectively transform patchy lawns into vibrant spaces. - **Male Grooming:** Innovations in the male grooming industry can tap into the market of men seeking solutions for hair loss and balding. - **Marketing and Advertising:** Demand for creative advertising campaigns that address common insecurities and offer relatable solutions. ## Related on Trend Hunter - [Hilarious Male Grooming Ads](https://www.trendhunter.com/trends/manscaped-and-pete-davidson.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Viral Slogan-Inspired Campaigns](https://www.trendhunter.com/trends/manscaped1.md) - [Flora-Inspired Body Autonomy Campaigns](https://www.trendhunter.com/trends/full-bush-summer.md) - [Unique Real Facial Hair Billboards](https://www.trendhunter.com/trends/dollar-shave-club1.md) - [Hair Repair-Focused Campaigns](https://www.trendhunter.com/trends/pantenes-new-campaign.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Erectile Dysfunction Medication Ads](https://www.trendhunter.com/trends/erectile-dysfunction-medication.md) - [Authentic Men-Targeted Campaigns](https://www.trendhunter.com/trends/mentargeted-campaign.md)