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# Personified Scottish Game Reviews
Tam Mcgleish Slings Crude Scottish Slang in His Far Cry 3 Review

By Andrew Sztein | Published 2013-02-16 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/scottish-slang
References: [kotaku](http://kotaku.com/5983826/this-scottish-far-cry-3-video-review-is-the-funniest-thing-ever-if-you-can-understand-it) & [youtube](http://www.youtube.com/watch?feature=player_embedded&v=vX_f5Jzn94Q)

Scottish slang doesn't come any more hilariously rude and crude as it does in Tam McGleish's review of Far Cry 3.

There are lots of [funny and angry media critics](https://www.trendhunter.com/trends/roast-realty) of all sorts on the internet, but this has got to be the first I've witnessed that has the critic going into a bizarre Scottish boat captain character. The Scottish slang soon starts flying as McGleish starts using language that would be familiar to anyone who has ever seen a Guy Ritchie movie. Good news, if you're having trouble understanding him, the [YouTube](https://www.trendhunter.com/trends/bigmode) video comes with handy subtitles to decipher the occasionally baffling but always funny Scottish slang.

The video really hits a crescendo when McGleish starts talking about [memorable game soundtracks](https://www.trendhunter.com/trends/dj-caras) and adds lyrics to classic game tunes.

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 28% | Activity: 72% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet)

## Key Themes

### Why This Trend Is Growing

- **Funny Internet Critics:** Disruptive innovation opportunity: Create a platform that aggregates and promotes the funniest internet critics across various media genres.
- **Regional Slang in Media Reviews:** Disruptive innovation opportunity: Develop a language translation tool specifically tailored to decipher regional slang in media reviews to make them accessible to a wider audience.
- **Creative Use of Game Soundtracks:** Disruptive innovation opportunity: Build a platform that allows users to contribute their own lyrics to classic game soundtracks, enhancing the gaming experience with customizable music.

### Industries Being Reshaped

- **Online Entertainment Platforms:** Disruptive innovation opportunity: Create a dedicated online platform that showcases and monetizes the content of funny internet critics, attracting a large user base and advertisers.
- **Language Translation Technology:** Disruptive innovation opportunity: Develop advanced language translation software that accurately translates regional slang in media reviews, improving cross-cultural communication in the entertainment industry.
- **Gaming and Music Collaboration:** Disruptive innovation opportunity: Facilitate collaborations between game developers and musicians to create adaptive soundtracks that allow players to add their own lyrics and interact with the music within games.

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