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# Sporty Hi-Tech Windbreakers
The SCOTTeVest TEC Jacket 2.0 Boasts an Entertaining Hood

By Meghan Young | Published 2013-01-15 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/scottevest-tec-jacket-20
References: [psfk](http://www.psfk.com/2013/01/iphone-dock-speakers-jacket.html) & [scottevest](http://www.scottevest.com/)

Recently unveiled during the 2013 Consumer Electronic Show (CES), the SCOTTeVest TEC Jacket 2.0 has captured people's attention due to its versatile construction and hi-tech capabilities. Designed to look like an [ordinary windbreaker](https://www.trendhunter.com/trends/winter-performance-jacket), it is nevertheless chock full of gadget goodies. For instance, it boasts a special pocket that houses a dock for [iPhones](https://www.trendhunter.com/trends/macbook-neo-2) as well as a [RFID-blocking pouch](https://www.trendhunter.com/trends/electromagnetic-shielding-jacket).

But will get techies really excited when it comes to the SCOTTeVest TEC Jacket 2.0 is its hood-mounted heads-up display. By pulling down the visor, people will be able to access networked devices and augmented reality apps. The hood is also equipped with flat stereophonic speakers and a pair of noise-cancelling microphones.

The SCOTTeVest TEC Jacket 2.0 also recharges itself in various ways including magnetic induction, solar and kinetic sources.

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 27% | Activity: 42% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech)

## Key Themes

### Key Themes Behind This Trend

- **Versatile Hi-tech Clothing:** The trend of creating clothing with advanced technology capabilities opens up opportunities for innovative designs and functional features.
- **Hood-mounted Heads-up Displays:** Hood-mounted heads-up displays provide a new way for people to access networked devices and augmented reality apps, creating opportunities for enhanced user experiences.
- **Self-charging Clothing:** The development of self-charging clothing through magnetic induction, solar, and kinetic sources offers disruptive innovation potential in the wearable technology industry.

### Where This Applies

- **Fashion/apparel:** The fashion/apparel industry can explore incorporating technology into clothing to create versatile and functional designs that appeal to tech-savvy consumers.
- **Consumer Electronics:** Consumer electronics companies can explore the integration of heads-up displays into clothing, opening up new market opportunities for wearable technology.
- **Renewable Energy:** The renewable energy industry can collaborate with fashion/ apparel brands to develop self-charging clothing options, expanding the applications of renewable energy in everyday life.

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