# Dirty Car Art Campaigns Scott Wade's Stunning Ford Flex Piece at the Luminaria Festival By Marissa Brassfield | Published 2009-03-17 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/scott-wade-dirty-car-art References: [jalopnik](http://jalopnik.com/5170891/sand-artist-scott-wade-makes-art-out-of-ford-flex) & [luminariasa.org](http://www.luminariasa.org/) We've written about Scott Wade's [Dirty Car](https://www.trendhunter.com/trends/dirty-willy-underwear) Art before, but I couldn't resist his latest piece at the Luminaria Arts Night in San Antonio, Texas. The festival takes place annually in the Alamo Plaza, and Wade dressed up the occasion by designing a [Ford](https://www.trendhunter.com/trends/What-in-the-Frunk) [Flex](https://www.trendhunter.com/trends/envo-flex). The dirty car art piece features a mariachi band, the Alamo and a back window that declares, “Texas is Ford Country.” **Implications** - There is a growing obsession with grunge, as dirt fixations are a refreshing deviation from the squeaky clean imagery that seems to be everywhere. When advertising a product with a predominantly male target market like Ford vehicles, businesses would be advised to consider utilizing grunge imagery like these dirty car art campaigns do. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 62% | Activity: 17% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Grunge Imagery:** Businesses can embrace grunge imagery to deviate from clean aesthetics and capture attention. - **Dirt Fixations:** The growing fascination with dirt fixations offers opportunities to create unique and attention-grabbing marketing campaigns. - **Male-targeted Marketing:** Utilizing grunge imagery can be effective for products targeted towards a predominantly male audience. ### Industries Being Reshaped - **Automotive:** The automotive industry can leverage grunge imagery to appeal to a male target market and stand out from competitors. - **Advertising:** The advertising industry can explore the use of dirt fixations and grunge imagery to create memorable and impactful campaigns. - **Art:** The art industry can be inspired by dirty car art campaigns and explore new avenues of artistic expression. ## Related on Trend Hunter - [Fashion Collaborative Toy Cars](https://www.trendhunter.com/trends/mschfs-hot-wheels.md) - [African American-Inspired Auto Campaigns](https://www.trendhunter.com/trends/What-in-the-Frunk.md) - [Surreal Car Care Campaigns](https://www.trendhunter.com/trends/you-are-how-you-car.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Pollution-Removing Murals](https://www.trendhunter.com/trends/this-campaign-sucks.md) - [Charitable Artist Buggies](https://www.trendhunter.com/trends/meyers-manx.md) - [Food-Inspired Street Art](https://www.trendhunter.com/trends/dish-pics.md) - [Dynamic Artful Car Designs](https://www.trendhunter.com/trends/bmw-m-hybrid-v8.md) - [Playful Creativity-Focused Campaigns](https://www.trendhunter.com/trends/the-world-is-your-canvas.md)