# Polaroid Lookbooks Scott Sternberg Creates an Impromptu Campaign with Marisa Tomei By Rachel | Published 2009-08-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/scott-sternberg-marisa-tomei References: [fashionologie](http://www.fashionologie.com/3934413) & [bandofoutsiders](http://www.bandofoutsiders.com/) Fashion lookbooks usually involve makeup artists, hairstylists, lighting, sets and fancy cameras. Scott Sternberg and his company Band of Outsiders has a habit of ignoring all of that, and for his Fall/Winter 2009 lookbook he did it again, photographing a [casually dressed Marisa Tomei](https://www.trendhunter.com/trends/galleria-handbag). The lookbook by Scott Sternberg was shot by the designer himself using an old [Polaroid](https://www.trendhunter.com/trends/for-the-rebel-rebels) camera. I love the results; the lookbook is a grainy and fun collection of images that seem modernly retro (if that’s possible). Indeed they are a Band of Outsiders. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 45% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Retro-inspired Lookbooks:** Fashion lookbooks featuring retro style photography techniques. - **DIY Lookbooks:** Lookbooks created with basic equipment by the designers themselves. - **Natural Lookbooks:** Lookbooks featuring a casual, unretouched and real-life style. ### Where This Applies - **Fashion Industry:** Fashion brands and designers can leverage retro-inspired lookbooks to differentiate themselves from competitors. - **Photography Industry:** Photographers can offer DIY lookbook services to fashion brands and designers. - **Marketing Industry:** Marketers can leverage natural lookbooks to appeal to consumers looking for a more authentic approach to fashion. ## Related on Trend Hunter - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Rockstar-Inspired Instant Film Designs](https://www.trendhunter.com/trends/for-the-rebel-rebels.md) - [Bold Graffiti Printed Totes](https://www.trendhunter.com/trends/stephen-sprouse.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Analog-Themed Camera Campaigns](https://www.trendhunter.com/trends/analog-life.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md)