According to the President of Un-Marketing, Scott Scratten branding in 2019 just isn't the same as it was years ago. While some businesses thrive under a new model that prioritizes the customer, others fail to adapt. To learn more, Trend Hunter sat down with Scratten to discuss the successful branding tactics that have won over modern-day consumers.
In the interview, Scratten delves into his own theories surrounding branding, one of them being that consumers are looking for an informal approach. In saying this, he means that "it's not about the logo, website or corporate identity." Branding, according to Scratten comes down to every single way that consumers interact with a specific company, and this includes both positive and negative experiences. To provide further context, Scratten offers one of his favorite examples, WestJet.
You can learn more about Scott Scratten by visiting his website.