# Photographer-Focused Fashion Films Scott Schuman Shows Interesting Focus on Pit Photographers By Paul Maccarone | Published 2013-07-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/scott-schuman References: [thesartorialist](http://www.thesartorialist.com/photos/the-forgotten-fashion-week-2/) Photographer Scott Schuman always does an amazing job at looking at things from a different perspective. At [Paris men's fashion week](https://www.trendhunter.com/trends/balenciaga-by-demna), instead of focusing on the designers, models, bloggers, or editors, he instead took a look at the [pit photographers](https://www.trendhunter.com/trends/reporter-jacket) who encapsulate the whole process. Whether it's going over the proper etiquette of a fashion photographer in the pit, or remarks on how the industry has changed, the video will certainly inspire thought. Scott Schuman has a knack for picking subjects who convey a lot of meaning, both as interviewees as well as in his [street photography](https://www.trendhunter.com/trends/betterstudio). Seeing these older professionals remarking on how everything has changed and become more impersonal brings up an important topic; the idea that things are now coming full circle and people are once again looking for a personalized feel. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 14% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Fashion Photography Etiquette:** Disruptive innovation opportunity: Develop advanced technology or tools that can assist fashion photographers in capturing high-quality images in crowded and fast-paced environments. - **Changing Fashion Industry:** Disruptive innovation opportunity: Create platforms or services that bridge the gap between traditional fashion practices and modern demands, reintroducing a personalized touch in the industry. - **Personalized Experiences in Photography:** Disruptive innovation opportunity: Harness AI and machine learning capabilities to curate personalized fashion photography experiences, tailoring content to individual preferences and interests. ### Sectors Adopting This - **Fashion Photography:** Disruptive innovation opportunity: Develop innovative camera equipment or accessories specifically designed for fashion photographers to enhance their capabilities and efficiency. - **Fashion Industry:** Disruptive innovation opportunity: Introduce virtual reality (VR) or augmented reality (AR) solutions in the fashion industry to provide immersive and personalized experiences for consumers. - **Technology Solutions for Photography:** Disruptive innovation opportunity: Build intelligent platforms or software that allow fashion photographers to streamline their workflow, automate time-consuming tasks, and optimize image editing processes. ## Related on Trend Hunter - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/luxury-fashion-film.md) - [Cinematic Thriller-Inspired Runways](https://www.trendhunter.com/trends/jw-anderson-fw-2024.md) - [Cinematic Fashion Films](https://www.trendhunter.com/trends/the-tiger.md) - [Poeticized Luxury Fashion Campaigns](https://www.trendhunter.com/trends/salute-the-detail.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/fashion-film1.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md)