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# Hipster Cartoon Art (UPDATE)
Scott MacDonald Blends Contemporary and Childlike in These Drawings

By Andrew Robertson | Published 2012-04-25 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/scott-macdonald1
References: [english.mashkulture.net](http://english.mashkulture.net/2012/04/24/scott-macdonald-illustration/) & [scottkmacdonald](http://scottkmacdonald.com/)

These colorful illustrations by Halifax-based designer Scott MacDonald are a blend of hipster-inspired fashion and [cartoon charm](https://www.trendhunter.com/trends/moonmin). The images involve a wide range of characters and inspiration; from meme-like pictures to fantasy-themed action this collection demonstrates the artist's ability to simultaneously stay true to his style while experimenting with various areas of influence.

A small series in this collection includes the sub-title "These Dudes," featuring caricatures of [hipster-like figures](https://www.trendhunter.com/trends/joe-jonas-and-scotch-soda). MacDonald adorns many of his characters in contemporary fashion. Despite the cartoon representation, the old man with the bottle-ship is clearly sporting a Navy-coat reminiscent of the rise in [nautical-inspired apparel](https://www.trendhunter.com/trends/nepenthes-capsule).

Despite the array of scenery and context, Scott MacDonald's style is well established and his artwork is a charming blend of both modish and childlike imagery.

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 89% | Activity: 79% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern)

## Key Themes

### What Makes This Trend Stand Out

- **Contemporary Cartoon Art:** Opportunity for artists to blend modern fashion and cartoon imagery, creating unique pieces.
- **Hipster Character Illustrations:** Rise in the popularity of hipster culture driving demand for illustrations and caricatures of hipster-like figures.
- **Fantasy-themed Cartoon Art:** Opportunity for artists to incorporate fantasy themes in cartoon artwork to appeal to a broader market.

### Sectors Adopting This

- **Art and Design:** Artists can create innovative pieces of contemporary cartoon art that appeal to a wide range of audiences.
- **Fashion:** Fashion brands can collaborate with artists to create unique designs and products that incorporate hipster-inspired cartoon art.
- **Entertainment:** Entertainment companies can incorporate contemporary and hipster-inspired cartoon art in their productions to appeal to younger audiences.

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