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# Urban Ombre Editorials
This Scott Hugh Mitchell Shoot Features Marylin Model's New Face Madison

By Jana Pijak | Published 2012-04-10 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/scott-hugh-mitchell1
References: [scotthughmitchell](http://www.scotthughmitchell.com/) & [studioscottmitchell.tumblr](http://studioscottmitchell.tumblr.com/)

Lensed by Scott Hugh Mitchell, this striking portrait series showcases the [season's hottest hair trend](https://www.trendhunter.com/trends/acidic-bonding-concentrate). Showing off her wild tresses, Marilyn Models New York's fresh face Madison poses in the urban backdrop of historic Brooklyn Heights.

The model steps off the runway and in front of the camera just months after walking for some of the most iconic designers. Sporting hair by Eiji Kadota and [dramatic make-up](https://www.trendhunter.com/trends/urban-decay-x-m3gan) by Kunio Kataoka, Madison's magnificent mane is juxtaposed with designer wardrobe selects, styled by Trinia Ramos in partnership with photographer Mitchell.

The up-and-coming model makes fashion waves in edgy Roberto Cavalli jackets and stylists' own accent pieces. Witchy and whimsical, this [urban Scott Hugh Mitchell editorial](https://www.trendhunter.com/trends/alessandro-micheles) references a 90s aesthetic that is making a strong revival.

## Trend Insights (Trend Hunter)

- Score: 6.7/10
- Popularity: 94% | Activity: 98% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair)

## Key Themes

### What Makes This Trend Stand Out

- **Urban Ombre Hair:** Disruptive innovation opportunity: Develop new hair care products and techniques for achieving the urban ombre look.
- **Striking Portrait Photography:** Disruptive innovation opportunity: Create innovative photography techniques and tools to capture captivating portraits.
- **Revival of 90s Aesthetic:** Disruptive innovation opportunity: Design trendy fashion collections and accessories inspired by the revival of the 90s aesthetic.

### Sectors Adopting This

- **Hair Care:** Disruptive innovation opportunity: Introduce new products and services for achieving unique hair trends.
- **Photography:** Disruptive innovation opportunity: Develop new equipment, software, and techniques for capturing stunning portrait photography.
- **Fashion:** Disruptive innovation opportunity: Create fashionable and trendy clothing lines influenced by the revival of 90s style.

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