# Bloated Bubbling Cups Scott Amron's Heatswell Coffee Cup Seems Like an Alien Experiment By Meghan Young | Published 2010-03-31 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/scott-amron-s-heatswell References: [fastcompany](http://www.fastcompany.com/1601544/the-disposable-coffee-cup-of-the-future) & [heatswell](http://www.heatswell.com/Heatswell.html) When I first took in Scott Amron's Heatswell coffee cup prototype, I thought that is was an interesting idea that must be inconceivably expensive to produce. Boy was I wrong. In fact, you may not believe it after watching the video, but it's actually cheaper than [existing coffee cups and sleeves](https://www.trendhunter.com/trends/pinch-hold) out there today. The Scott Amron's Heatswell is ingenious beyond its price point, however. It essentially features a built-in [coffee sleeve](https://www.trendhunter.com/trends/puffin-drinkware) that reacts to heat, bloating up to protect your hands from burning. Pretty neat, right? ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 74% | Activity: 100% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Heat-responsive Cups:** There is an opportunity for innovation in the development of heat-responsive cups that protect hands from burning. - **Cost-effective Packaging:** The success of Scott Amron's Heatswell coffee cup demonstrates the potential for cost-effective packaging solutions in the market. - **Innovative Beverage Containers:** The Heatswell coffee cup showcases the potential for disruptive innovation in the design and functionality of beverage containers. ### Who This Affects Most - **Food Packaging:** The heat-responsive technology used in Scott Amron's Heatswell cup presents a disruptive innovation opportunity in the food packaging industry. - **Coffee Retail:** The development of cost-effective cups with built-in sleeves could revolutionize the coffee retail industry by enhancing customer experience and reducing costs. - **Beverage Manufacturing:** The Heatswell cup's innovative design may inspire beverage manufacturers to rethink their product packaging and explore new possibilities. ## Related on Trend Hunter - [Zero-Gravity Space Cups](https://www.trendhunter.com/trends/zero-gravity-coffee-cup.md) - [Heated Espresso-Sized Coffee Cups](https://www.trendhunter.com/trends/heated-espresso-cup.md) - [Coffee-Cooling Travel Mugs](https://www.trendhunter.com/trends/beverage-tumbler.md) - [Pocket-Sized Collapsible Coffee Cups](https://www.trendhunter.com/trends/zerowaste-cup.md) - [Three-in-One Heated Water Cups](https://www.trendhunter.com/trends/heated-water-cup.md) - [Designer Glass Coffee Carriers](https://www.trendhunter.com/trends/ember-cold-tumbler.md) - [Collapsible Metallic Coffee Carriers](https://www.trendhunter.com/trends/collapsible-stainless-steel-cup.md) - [Collapsible Folding Carrier Cups](https://www.trendhunter.com/trends/origami-cup.md) - [Candle Coffee Warmers](https://www.trendhunter.com/trends/warmer-concept.md)