# Scotch-Themed Penthouses The Balvenie Created a $60,000 Scotch-Themed Penthouse in NYC By Katherine Pendrill | Published 2019-05-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/scotchthemed-penthouse References: [delish](https://www.delish.com/food-news/a27559735/scotch-whisky-penthouse/) & [themanual](https://www.themanual.com/food-and-drink/the-balvenie-stories-new-expressions/) Scotland-based distillery [The Balvenie](https://www.trendhunter.com/trends/rare-marriages) recently announced the opening of a luxurious [Scotch](https://www.trendhunter.com/trends/holiday-gifting-suite)-themed penthouse in Midtown Manhattan. The only catch is that it will cost you $60,000 to stay there for just two nights. The Balvenie is a high-end Scottish distillery that is looking to pamper some whiskey lovers in New York City for two nights this June. The Scotch-themed penthouse is a pop-up experience that spans three stories, can house up to six guests, and features every luxurious touch imaginable. In addition to staying in the lavish penthouse, guests will also enjoy a multi-course dinner, a [guided whiskey tasting](https://www.trendhunter.com/trends/macallan-tasting), and a chauffeured tour of the city's best speakeasy bars. Not to mention, guests will also receive a rare bottle of The Balvenie signed by the acclaimed malt master David C. Stewart. Image Credit: Balvenie Stories. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 61% | Activity: 18% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Luxury Pop-up Experiences:** The rise of luxury pop-up experiences presents an opportunity for high-end brands to create exclusive and immersive experiences for customers. - **Whiskey Tourism:** Whiskey distilleries can leverage the growing interest in whiskey tourism as an opportunity to showcase their products and offer unique experiences to consumers. - **Customized Travel Packages:** Travel companies can develop customized travel packages that cater to the specific interests of luxury consumers, such as whiskey tasting and fine dining experiences. ### Where This Applies - **Hospitality:** Luxury hotels and resorts can explore the potential of offering customized pop-up experiences, such as whiskey-themed suites, to attract high-end clientele. - **Alcohol:** Whiskey distilleries can capitalize on the trend of luxury experiences and create unique, immersive experiences for consumers, such as whiskey tasting tours and themed pop-up events. - **Travel and Tourism:** Tourism boards and travel companies can target luxury travelers with tailored itineraries that feature unique experiences, such as whiskey tasting and distillery tours. ## Related on Trend Hunter - [Exclusive Whiskey Tasting Events](https://www.trendhunter.com/trends/the-macallan-estate.md) - [New York-Themed Whiskeys](https://www.trendhunter.com/trends/distil-your-world-series.md) - [Ultra-Rare Single-Malt Whiskeys](https://www.trendhunter.com/trends/the-glen-grant-splendours-collection.md) - [Luxurious 46-Year-Old Spirits](https://www.trendhunter.com/trends/limitededition-scotch-whisky.md) - [Luxurious Scotch Whisky Platforms](https://www.trendhunter.com/trends/johnnie-walker-vault.md) - [Ultra-Luxurious Scotch Whiskies](https://www.trendhunter.com/trends/grand-cru1.md) - [Ultra-Extravagant Scotch Whiskies](https://www.trendhunter.com/trends/glen-grant-distillery.md) - [Half-Century-Aged Whiskeys](https://www.trendhunter.com/trends/highland-park-56-year-single-malt.md) - [Immersive Scottish Distillery Experiences](https://www.trendhunter.com/trends/whisky-explorer-experience.md)