# Web3 Loyalty Clubs Scotch & Soda Debuts a Web3 Loyalty Program with Exclusive Membership Perks By Kanesa D | Published 2023-02-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/scotch-soda1 References: [martechseries](https://martechseries.com/technology/scotch-soda-taps-flaunt-to-co-create-web3-loyalty-program/) & [scotch-soda](https://www.scotch-soda.com/ca/en/home)  The Amsterdam-based fashion label [Scotch & Soda](https://www.trendhunter.com/trends/scotch-soda) is collaborating with [Flaunt](https://www.trendhunter.com/trends/web3-loyalty-platform) to transform its [Club Soda](https://www.trendhunter.com/trends/majestic-and-club-soda) 3.0 community into a web3 loyalty program. ‘Club Soda 3.0’ allows consumers to create and provide rewards to owners of digital assets. The deal with Flaunt will increase membership privileges and help Scotch co-create with its members, turning 'Club Soda 3.0' into a community-driven program accessible to all of Scotch & Soda’s loyal customers. Through Flaunt, Scotch & Soda can configure, track, and manage programs, grant exclusive benefits, and utilize features from the Salesforce Commerce Cloud. “Brands like Scotch & Soda recognize how web3 will completely change how we think about brand loyalty,” said Flaunt CEO and Co-Founder Connor Kelley. “We are thrilled to be building alongside an iconic brand like Scotch & Soda and delivering technology that deepens their relationships with customers and harnesses the brand’s innovative spirit.” Image Credit: Scotch & Soda ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 23% | Activity: 49% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Why This Trend Is Growing - **Web3 Loyalty Programs:** The use of web3 technology in loyalty programs to create community-based membership perks will continue to be a trend in the retail industry. - **Blockchain-enabled Reward Programs:** Blockchain technology can be used to enable reward programs, enhancing transparency and accountability while creating a more secure system for digital asset owners. - **Community-driven Loyalty Initiatives:** As brands recognize the value of creating community-driven loyalty programs, we can expect to see more initiatives that co-create with customers and offer exclusive benefits to members. ### Industries Being Reshaped - **Retail:** The retail industry can leverage web3 loyalty programs to improve customer retention, increase brand loyalty, and enhance engagement with customers. - **Blockchain Technology:** As more industries seek the benefits of blockchain technology, reward programs that utilize this technology will become a viable option for businesses looking to improve their services while providing a secure, transparent, and accountable system. - **CRM and Marketing:** Web3 loyalty programs present a unique opportunity for CRM and marketing professionals to create engaging and personalized experiences for customers, enhancing brand loyalty and driving revenue growth. ## Related on Trend Hunter - [Web3 Loyalty Platforms](https://www.trendhunter.com/trends/web3-loyalty-platform.md) - [Web3-Driven Loyalty Programs](https://www.trendhunter.com/trends/hugo-boss-1.md) - [Web3 Loyalty Programs](https://www.trendhunter.com/trends/wow-bao-digital-collectibles.md) - [Customer Loyalty Partnerships](https://www.trendhunter.com/trends/tokenproof-and-adidas.md) - [Globally Expanding Fashion Brands](https://www.trendhunter.com/trends/scotch-soda.md) - [Loyalty-Based Rewards Programs](https://www.trendhunter.com/trends/nescafe-dolce-gusto.md) - [Blockchain Loyalty Programs](https://www.trendhunter.com/trends/fnatic-pioneer.md) - [Customer-Led Loyalty Programs](https://www.trendhunter.com/trends/the-iconic.md) - [Blockchain Loyalty Programs](https://www.trendhunter.com/trends/starbucks-1.md)