# Plant-Based Cleaning Tools Scotch-Brite™ Brand Adds Two New Products to its Greener Clean™ Line By Kanesa D | Published 2024-04-10 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/scotch-brite References: [finance.yahoo](https://finance.yahoo.com/news/scotch-brite-continues-build-sustainability-140000613.html) & [scotch-brite](https://www.scotch-brite.com/3M/en_CA/scotch-brite-ca/)  Scotch-Brite unveils the new Scotch-Brite® Greener Clean™ Non-Scratch Soap Control Dishwand and Scotch-Brite® Greener Clean™ Bottle & Straw Brush as a part of its expanded Greener Clean™ lineup. With this new debut, Scotch-Brite™ Brand continues to push boundaries by incorporating recycled materials and plant-based components into its cleaning solutions while maintaining the high cleaning performance that customers expect. Both products are made from a unique blend of plant-based and recycled materials and are compatible with mugs, cups, water bottles, glassware, food processors, blenders, and more. Interested consumers can purchase the Scotch-Brite® Greener Clean™ Non-Scratch Soap Control Dishwand and Refill online through Target and Amazon, while the Bottle & Straw Brush will debut in the second half of April. Image Credit: Scotch-Brite ## Trend Insights (Trend Hunter) - Score: 7.4/10 - Popularity: 100% | Activity: 100% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Kitchen](https://www.trendhunter.com/kitchen) ## Key Themes ### What Makes This Trend Stand Out - **Eco-friendly Cleaning Solutions:** Incorporating recycled and plant-based materials into cleaning tools to meet customer expectations. - **Sustainable Household Products:** Utilizing a unique blend of plant-based and recycled materials for improved product performance. - **Online Retail Expansion:** Expanding product availability through online platforms like Target and Amazon for convenient consumer purchasing. ### Sectors Adopting This - **Household Cleaning Products:** Innovating within the household cleaning industry by integrating eco-friendly materials into product design. - **E-commerce Retail:** Utilizing online retail channels to reach a wider consumer base and increase sales of sustainable household products. - **Eco-friendly Manufacturing:** Shifting towards sustainable manufacturing processes to create greener cleaning solutions and reduce environmental impact. ## Related on Trend Hunter - [Youth-Friendly Everyday Cleaning Essentials](https://www.trendhunter.com/trends/everyday-cleaning-essentials.md) - [Sustainable Dish-Cleaning Duos](https://www.trendhunter.com/trends/nellies.md) - [Plant-Made Disinfecting Wipes](https://www.trendhunter.com/trends/cloroxpro.md) - [Plant-Based Household Products](https://www.trendhunter.com/trends/paperbird-blue.md) - [Vinegar-Powered Sustainable Cleaning Formulas](https://www.trendhunter.com/trends/9-elements-foaming-dish-spray.md) - [Plant-Based Disinfectant Wipes](https://www.trendhunter.com/trends/cloroxpro-1.md) - [Expanded AI Cleaning Solutions](https://www.trendhunter.com/trends/plastno.md) - [Naturally Derived Cleaning Solutions](https://www.trendhunter.com/trends/the-lab-co.md) - [Biodegradable Kitchen Sponges](https://www.trendhunter.com/trends/spongik-eco-dishwasing-sponge-set.md)