# Fanatically Patterned Tees The Scotch and Soda Spring/Summer 2013 Collection is Bright and Hip By Michael Hemsworth | Published 2013-05-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/scotch-and-soda-springsummer-2013-collection References: [knstrct](http://knstrct.com/2013/04/09/scotch-soda-spring-summer-2013-collection/) & [scotch-soda](http://www.scotch-soda.com/en/collection/campaign/category/men) The warm weather always brings about some of the more eclectic clothing creations and the [Scotch](https://www.trendhunter.com/trends/joe-jonas-and-scotch-soda) and [Soda Spring](https://www.trendhunter.com/trends/spf-30-lip-balm)/Summer 2013 Collection is no exception. Featuring a number of hip trends that are dominating the catwalks and the street style blogs, the Scotch and Soda Spring/Summer 2013 Collection has everything from [fluorescent cardigans](https://www.trendhunter.com/trends/beams-plus-2) to vibrantly patterned tees. The lookbook you'll find attached to this article is shot in a rather barren landscape, which makes a connection between music festivals and the styles. It's no doubt that the Scotch and Soda Spring/Summer 2013 Collection is overtly appealing to a younger youth demographic that is obsessed with festivals and clothing that's a modern take on vintage swag. Looking to scope out a particular piece? The Scotch and Soda Spring/Summer 2013 Collection is available now. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 75% | Activity: 62% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Eclectic Clothing:** Opportunity for fashion designers to mix and match different styles from various eras and cultures and create unique pieces. - **Vibrant Patterns:** Opportunity to create bold and eye-catching designs for clothing and accessories that capture the attention of the younger generation. - **Music Festival Fashion:** Opportunity for fashion retailers to tap into the growing trend of festival-inspired clothing for a younger, music-loving demographic. ### Sectors Adopting This - **Fashion:** Innovation opportunities for fashion designers and retailers to create and market clothing and accessories that appeal to a younger generation inspired by music festivals. - **Retail:** Opportunities for retailers to launch marketing campaigns, promotions, and collaborations that showcase fashion clothing that caters to the younger generation. - **Social Media:** Opportunity to leverage social media platforms to showcase the latest eclectic clothing and vibrant patterns in the fashion industry to reach a wider demographic. ## Related on Trend Hunter - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Singer-Collaborative Fashion Capsules](https://www.trendhunter.com/trends/joe-jonas-and-scotch-soda.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md) - [Seasonal Streetwear Collections](https://www.trendhunter.com/trends/pyra-scenic-route.md) - [Eclectic Preppy Summer Apparel](https://www.trendhunter.com/trends/beams-plus-2.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Weather-Ready Festival Fashions](https://www.trendhunter.com/trends/beavertown-brewery-collection.md) - [Summer-Ready Crochet Menswear](https://www.trendhunter.com/trends/crochet-open-knit.md)