# Score-Keeping Booze Sleeves Drink & Keep Tabs on the Game with the Scorzie By Matt Ho | Published 2011-08-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/scorzie References: [coolmaterial](http://coolmaterial.com/home/scorzie/) & [scorzie](http://www.scorzie.com/) When playing a [drinking game](https://www.trendhunter.com/trends/monopoly-board-crawl), there's a really good chance that no one will remember the score -- unless you have the Scorzie, that is. The Scorzie is essentially a standard [beverage holder](https://www.trendhunter.com/trends/puffin-drinkware) that will hold any beer can; however, look around the rim and you'll notice that there's a pair of red and blue stripes with numbers on it. Those are actually dials that can be rotated around so that the scores of any game can be kept track of. It goes up to 21, which should be more than enough for whatever activity is going on at the moment. So whether it be [beer pong](https://www.trendhunter.com/trends/game-on-shots), poker or shuffleboard, officiating can now be done without having to worry about someone forgetting the score. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 31% | Activity: 56% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Interactive Drinking Accessories:** Opportunity for creating innovative and interactive accessories that enhance the drinking experience. - **Gamification of Social Activities:** Disruptive innovation opportunity lies in incorporating game elements into traditional social activities like drinking games. - **Smart Score-keeping Devices:** Development of smart devices that automatically track scores and enhance the enjoyment of group activities. ### Who This Affects Most - **Outdoor Recreation:** Innovations in score-keeping devices can cater to outdoor recreational activities like camping, hiking, or tailgating. - **Hospitality and Entertainment:** Opportunity for businesses in the hospitality and entertainment industry to offer unique experiences by utilizing interactive drinking accessories. - **Technology and Gadgets:** Disruptive innovation opportunity for tech companies to develop smart drinking accessories and devices that enhance social interactions. ## Related on Trend Hunter - [Next-Gen Drinking Games](https://www.trendhunter.com/trends/almost-friday.md) - [Boozy Backyard Games](https://www.trendhunter.com/trends/beer-darts.md) - [Sports Score Punch Bowls](https://www.trendhunter.com/trends/captain-morgan-super-bowl-punch-bowl.md) - [Floating Cup Holders](https://www.trendhunter.com/trends/koozie.md) - [Can-Connecting Drinking Accessories](https://www.trendhunter.com/trends/hop-spcr.md) - [Garment-Inspired Drink Holders](https://www.trendhunter.com/trends/puffin-drinkware-the-aloha.md) - [Vertical Drinking Games](https://www.trendhunter.com/trends/wall-pong.md) - [Ingredient-Measuring Cocktail Pitchers](https://www.trendhunter.com/trends/ezdrinks-cocktail-pitcher-and-recipe-rulers.md) - [Branded Charging Can Sleeves](https://www.trendhunter.com/trends/juice-boost-charging-can-sleeve.md)