# Spicy Chicken Sandwiches Smashburger Added its Scorchin' Chicken Sandwich to its Permanent Menu By Colin Smith | Published 2023-01-04 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/scorchin-hot-crispy References: [smashburger](https://smashburger.com/?hjkl)  [Smashburger](https://www.trendhunter.com/trends/hot-crispy-chicken-sandwich) has decided to add the Scorchin' Hot Crispy Chicken Sandwich to its permanent menu after a successful limited-time offering in 2022. The sandwich, which is made with [Nashville hot crispy chicken](https://www.trendhunter.com/trends/jack-in-the-box-nashville-hot), [spicy red pepper mayo](https://www.trendhunter.com/trends/ghost-pepper-chicken-sandwich-1), and pickles, and is served on a classic toasted bun, is now available at Smashburger locations nationwide. To celebrate the sandwich's permanent return, Smashburger is offering it for $5 at participating locations from January 3 to January 16. The promotion is available both online and through the Smashburger app. The Scorchin' Hot Crispy Chicken Sandwich is sure to be a hit with fans of spicy food and those who enjoyed it during its limited-time offering. It's always exciting when a popular menu item becomes a permanent fixture on a restaurant's menu. Image Credit: Smashburger ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 2% | Activity: 2% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Market](https://www.trendhunter.com/market) ## Key Themes ### Key Themes Behind This Trend - **Spicy Fast Food:** Expanding spicy options in fast food menus to cater to consumers' growing preference for spicy food items. - **Limited-time Offers:** Leveraging limited-time offers to introduce new food items to consumers and create a sense of urgency to increase sales. - **Menu Innovation:** Introducing new menu items and innovations to stay ahead of competitors and cater to changing consumer preferences. ### Where This Applies - **Fast Food:** Fast food industry can offer more spicy food options and leverage limited-time offers to introduce new items and gain market share. - **Restaurant:** Restaurants can continue to innovate their menus by introducing new food items and promotions to stand out from competitors and cater to changing consumer preferences. - **Food Retail:** Food retail industry can expand their spicy food items and create more limited-time offers to increase sales and cater to changing consumer trends. ## Related on Trend Hunter - [Spicy Fan-Favorite Sandwiches](https://www.trendhunter.com/trends/hot-crispy-chicken-sandwich.md) - [Spicy-Sweet Chicken Sandwiches](https://www.trendhunter.com/trends/mango-habanero-crispy-chicken-sandwich.md) - [Saucy Nashville-Style Sandwiches](https://www.trendhunter.com/trends/new-nashville-hot-chicken.md) - [Crispy QSR Chicken Burgers](https://www.trendhunter.com/trends/the-habit-burger-grill.md) - [Burger Brand Chicken Wings](https://www.trendhunter.com/trends/smashburger-chicken-wings.md) - [Macaroni and Cheese Burgers](https://www.trendhunter.com/trends/scorchin-hot-mac-cheese.md) - [Sweet-and-Saucy Chicken Sandwiches](https://www.trendhunter.com/trends/mango-habanero-chicken-sandwich.md) - [Spicy BBQ Smash Burgers](https://www.trendhunter.com/trends/smashburger-jalapeo-bbq-bacon-stack-smash.md) - [Extra-Spicy Southern Chicken Sandwiches](https://www.trendhunter.com/trends/kfc-kentucky-scorcher.md)