# Eco-Friendly Concentrated Mouthwashes Scope’s Palm-Sized Concentrate Bottle Enables Customization By Grace Mahas | Published 2023-09-07 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/scopes-palmsized-concentrate-bottle References: [packworld](https://www.packworld.com/design/package-design/article/22864402/packaging-design-for-scope-squeez-allows-customization) Scope has introduced a concentrated version of its mouthwash called Scope Squeez in a compact 50-mL bottle. This move aligns with sustainability trends, as concentrated products typically require less packaging, leading to reduced transportation costs and emissions. In this case, Scope reports a significant 70% reduction in packaging compared to its standard 1-L bottle. The standout feature of Scope Squeez is its customization potential. Consumers can add water to the concentrated mouthwash for their preferred strength, offering a tailored experience. Scope emphasizes that this innovation addresses a common issue: many consumers find mouthwash too strong or too weak for their liking. The convenience of the palm-sized bottle, offering up to 50 uses, encourages regular mouthwash use. [Procter & Gamble's](https://www.trendhunter.com/trends/dawn-ezsqueeze) Senior Director [North America](https://www.trendhunter.com/trends/mcflurry-packaging) [Oral Care](https://www.trendhunter.com/trends/foamgle), Luis Restrepo, highlights the importance of personalized products for today's consumers, particularly Gen Z and young Millennials. The introduction of Scope Squeez caters to this demand for personalized self-care products. The packaging for Scope Squeez includes a clear PET bottle, a child-resistant polypropylene twist cap, and a clear dosing cup marked with a 20-mL fill line. Directions for use are simple: add water and squeeze the concentrate. The product is available in two varieties, Original Mint and Cool Peppermint, priced at $7.99 in stores and online. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 73% | Activity: 81% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) > [Eco Architecture](https://www.trendhunter.com/ecoarchitecture) ## Key Themes ### Key Themes Behind This Trend - **Concentrated Products:** The introduction of concentrated mouthwash by Scope aligns with sustainability trends and emphasizes the potential for customization. - **Tailored Experience:** Scope's customizable mouthwash addresses the common issue of consumers finding mouthwash too strong or too weak for their liking, encouraging regular use. - **Personalized Self-care:** Scope's introduction of Scope Squeez caters to the demand for personalized self-care products, particularly among Gen Z and young Millennials. ### Where This Applies - **Oral Care:** Scope's concentrated mouthwash and customization options disrupt the oral care industry by offering sustainability and tailored experiences. - **Packaging:** The reduced packaging and transportation costs of concentrated mouthwash disrupt the packaging industry and align with sustainability trends. - **Personal Care:** Scope's personalized self-care product, Scope Squeez, caters to the demand for customization and disrupts the personal care industry. ## Related on Trend Hunter - [Pocket-Sized Mouthwash Sachets](https://www.trendhunter.com/trends/swishables.md) - [Value-Minded Cleaning Products](https://www.trendhunter.com/trends/concentrated-cleaning-product.md) - [Refillable Haircare Bottles](https://www.trendhunter.com/trends/hairstory-new-wash.md) - [Recyclable Toothpaste Pouches](https://www.trendhunter.com/trends/toothpaste-pouch.md) - [Aromatic Luxury Mouthwashes](https://www.trendhunter.com/trends/selahatin.md) - [Accessible Self-Sealing Soap Packaging](https://www.trendhunter.com/trends/dawn-ezsqueeze.md) - [Pocket-Sized Skincare Packaging](https://www.trendhunter.com/trends/color-capsule.md) - [Dosage Control Droppers](https://www.trendhunter.com/trends/quadpack-dropify-bottle.md) - [Squeezable Dropper Bottles](https://www.trendhunter.com/trends/twist-tottle.md)