# Scratch-and-Sniff Campaigns The Scope Relentlessly Fresh Ads are Fresh Breath Reminders By Allison Love | Published 2010-05-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/scope-relentlessly-fresh References: [adsoftheworld](http://adsoftheworld.com/media/print/scope_relentlessly_fresh_sardines) & [crestplusscope](http://www.crestplusscope.com/scope-brand.aspx) The Scope 'Relentlessly Fresh' ads remind us of all the ways to make a date go terribly wrong by eating extremely [smelly foods](https://www.trendhunter.com/trends/garlicinfused-romance-novel) that make your breath reek for hours on end. Garlic, anyone? Or maybe sardines are more up your alley. Either way, the Scope 'Relentlessly Fresh' ads use [scratch-and-sniff images](https://www.trendhunter.com/trends/fragrance-billboard) to ensure that you remember to use [Scope mouthwash](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it) to avoid that nasty breath. I think the commercials are pretty funny, and effective at that. Smelling garlic hours after you've eaten is perhaps one of the most disgusting things ever. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 50% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Scratch-and-sniff Advertising:** Disruptive innovation opportunity: Develop interactive advertising campaigns that engage multiple senses through scratch-and-sniff technology. - **Personalized Hygiene Marketing:** Disruptive innovation opportunity: Create targeted marketing campaigns that address specific personal hygiene concerns, such as bad breath, using personalized products and messaging. - **Interactive Advertising Experiences:** Disruptive innovation opportunity: Explore new ways to engage consumers through interactive advertising experiences, such as scratch-and-sniff images. ### Industries Being Reshaped - **Advertising:** Disruptive innovation opportunity: Revolutionize traditional advertising approaches by leveraging interactive and sensory experiences. - **Oral Care:** Disruptive innovation opportunity: Develop innovative oral care products and solutions that address specific consumer needs and concerns. - **Marketing:** Disruptive innovation opportunity: Apply emerging technologies and creative strategies to create impactful marketing campaigns that leave a lasting impression. ## Related on Trend Hunter - [Sniffable Deodorant Billboards](https://www.trendhunter.com/trends/deodorant-billboard.md) - [Sensory Outdoor Posters](https://www.trendhunter.com/trends/scratchandsniff-ooh-campaign.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Mango-Scented Newspaper Ads](https://www.trendhunter.com/trends/swiggy-instamart.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Festive Scratch-and-Sniff Billboards](https://www.trendhunter.com/trends/scratch-and-sniff-billboard.md) - [Men-Focused Deodorant Campaigns](https://www.trendhunter.com/trends/smells-like-a-date.md) - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md) - [Lasting Freshness Toothpastes](https://www.trendhunter.com/trends/crest-clean-breath.md)