# Board Game-Themed Cafe Promotions Scooter’s Coffee and CANDY LAND Partnered for Sweet Treats By Michael Hemsworth | Published 2024-12-10 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/scooters-coffee-and-candy-land References: [qsrmagazine](https://www.qsrmagazine.com/news/scooters-coffee-to-give-away-free-winter-trip/) & [scooterscoffee](https://www.scooterscoffee.com)  [Scooter’s Coffee](https://www.trendhunter.com/trends/scooters-coffee-1) and [CANDY LAND](https://www.trendhunter.com/trends/babybel-and-hasbro) have announced an expansion of their partnership that will provide customers with a chance to win a series of great prizes. The Week of Sweet Treats Giveaways include a variety of prizes for customers to try their hand at winning including exclusive [Scooter's Coffee](https://www.trendhunter.com/trends/holiday-spice-caramelicious) and CANDY LAND-branded swag, custom Scooter's Coffee gingerbread houses and more. The giveaway promotion is culminating with The Sweet Escape grand prize that will provide one lucky winner with a winter wonderland trip for four. Vice President of Marketing Kaelin Zawilinski spoke on the Scooter’s Coffee and CANDY LAND giveaway promotion saying, "Our customers always know they are in for a delicious, sweet treat anytime they visit a Scooter’s Coffee location. But, right now, with our exclusive lineup of CANDY LAND inspired drinks and our Sweet Escapes Sweepstakes, customers have more reasons than ever to Scoot on Around to a store for that delicious treat and to connect with us on Instagram.” Image Credit: Scooter’s Coffee ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 46% | Activity: 60% | Freshness: 32% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Collaborative Brand Promotions:** The partnership between Scooter’s Coffee and CANDY LAND exemplifies how collaborative brand promotions can amplify customer engagement and elevate brand presence. - **Prize-based Marketing:** The Week of Sweet Treats Giveaways showcases the impact of prize-based marketing strategies in driving traffic and creating excitement around product offerings. - **Themed Cafe Experiences:** The introduction of CANDY LAND-inspired drinks highlights the potential for themed cafe experiences to attract niche audiences and foster loyalty. ### Industries Being Reshaped - **Food and Beverage:** Scooter’s Coffee's collaboration with CANDY LAND reveals how themed marketing can inject novelty and increase foot traffic in the competitive food and beverage industry. - **Marketing and Advertising:** The strategic use of giveaways and exclusive collaborations underlines innovative approaches within the marketing and advertising sector aimed at boosting customer interaction. - **Entertainment and Leisure:** By integrating elements of a classic board game, this promotion taps into the entertainment and leisure industry's potential to enhance consumer experiences and engagement. ## Related on Trend Hunter - [Board Game Cafe Promotions](https://www.trendhunter.com/trends/scooters-coffee-1.md) - [Board Game-Inspired Coffees](https://www.trendhunter.com/trends/candy-land-menu.md) - [Festive Sweater Cafe Promotions](https://www.trendhunter.com/trends/scooters-coffee-ugly-sweater-day.md) - [Snack Cake-Inspired Cafe Menus](https://www.trendhunter.com/trends/scooters-coffee-and-little-debbie.md) - [Mysterious Cafe Drinks](https://www.trendhunter.com/trends/mystery-drink.md) - [Creamy Cookie Treats](https://www.trendhunter.com/trends/exclusive-oreo-items.md) - [Festive Film-Inspired Coffee Menus](https://www.trendhunter.com/trends/scooters-coffee-elf-menu.md) - [Holiday-Themed Caramel Lattes](https://www.trendhunter.com/trends/holiday-spice-caramelicious.md) - [Gamified Holiday Promotions](https://www.trendhunter.com/trends/starbucks-for-life-merrython.md)