# Board Game Cafe Promotions Scooter's Coffee Launches a New Instagram Candy Promotion By Kanesa D | Published 2024-12-11 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/scooters-coffee-1 References: [nrn](https://www.nrn.com/beverage-trends/scooter-s-partners-candy-land-instagram-promotion) & [scooterscoffee](https://www.scooterscoffee.com/)  [Scooter’s Coffee](https://www.trendhunter.com/trends/scooters-coffee-and-candy-land) is partnering with [Candy Land](https://www.trendhunter.com/trends/babybel-and-hasbro), offering customers the chance to win a holiday escape. The Omaha, Nebraska-based coffee chain is hosting a 'Sweet Escapes Sweepstakes,' allowing one lucky winner and three guests to embark on a magical winter wonderland getaway to a destination of their choice. The grand prize package includes airfare for four, matching holiday pajamas, a classic Candy Land board game, custom-designed Scooter’s Coffee gingerbread houses, and a $50 Scooter’s Coffee gift card to fuel their seasonal indulgence. “Our customers always know they are in for a delicious, sweet treat anytime they visit a Scooter’s Coffee location,” Kaelin Zawilinski, Scooter’s senior vice president of marketing, said in a statement. “But, right now, with our exclusive lineup of Candy Land-inspired drinks and our ‘sweet escapes sweepstakes,’ customers have more reasons than ever to Scoot on Around to a store for that delicious treat and to connect with us on [Instagram](https://www.trendhunter.com/trends/vanilla-break-sweepstakes).” Image Credit: Scooter’s Coffee ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 19% | Activity: 22% | Freshness: 32% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### What Makes This Trend Stand Out - **Board-game-themed Promotions:** Combining popular board games with promotional campaigns appeals to nostalgia and creates unique consumer engagement opportunities. - **Social Media Sweepstakes:** Using platforms like Instagram to host sweepstakes can significantly increase brand visibility and customer interaction online. - **Holiday Escape Rewards:** Offering holiday getaways as prizes entices a broader audience and enhances brand loyalty through memorable experiences. ### Sectors Adopting This - **Coffee Shops:** Innovative promotions that include holiday-themed experiences can attract more foot traffic and boost seasonal sales in coffee establishments. - **Social Media Marketing:** Leveraging the power of social media for interactive campaigns positions brands to more effectively connect with tech-savvy consumers. - **Tourism:** Collaborative promotions with brands that offer travel prizes can stimulate consumer interest and growth within the travel and tourism sector. ## Related on Trend Hunter - [Board Game-Themed Cafe Promotions](https://www.trendhunter.com/trends/scooters-coffee-and-candy-land.md) - [Board Game-Inspired Coffees](https://www.trendhunter.com/trends/candy-land-menu.md) - [Festive Sweater Cafe Promotions](https://www.trendhunter.com/trends/scooters-coffee-ugly-sweater-day.md) - [Mysterious Cafe Drinks](https://www.trendhunter.com/trends/mystery-drink.md) - [Holiday-Themed Caramel Lattes](https://www.trendhunter.com/trends/holiday-spice-caramelicious.md) - [Snack Cake-Inspired Cafe Menus](https://www.trendhunter.com/trends/scooters-coffee-and-little-debbie.md) - [Festive Film-Inspired Coffee Menus](https://www.trendhunter.com/trends/scooters-coffee-elf-menu.md) - [Marshmallow Cereal Lattes](https://www.trendhunter.com/trends/lucky-charms-latte.md) - [Expansive Summertime Cafe Menus](https://www.trendhunter.com/trends/scooters-coffees-summer-menu.md)