# Cereal Bowl Scooter Hoverboards The Cinnamon Toast Crunch Cruiser is Breakfast-Oriented By Michael Hemsworth | Published 2016-05-25 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/scooter-hoverboard References: [technabob](http://technabob.com/blog/2016/05/23/cereal-bowl-hoverboard/) & [blog.generalmills](http://blog.generalmills.com/2016/05/cruising-with-cinnamon-toast-crunch/) Taking the original design of the scooter hoverboard and giving it a [breakfast-oriented twist](https://www.trendhunter.com/trends/new-cereal-drinks), the Cinnamon Toast Crunch Cruiser features a [cereal bowl](https://www.trendhunter.com/trends/cereal-cups) mounted on it for enjoying a bowl on the go. Hot off the heels of the Selfie Spoon, the Cinnamon Toast Crunch Cruiser was created by General Mills as a marketing endeavor to create a Millennial-focused vehicle. The Cinnamon Toast Crunch Cruiser takes the design of traditional scooter hoverboards, adds a pole and holds a bowl of cereal at the optimal level for enjoyment whilst riding around. With only five in existence, the Cinnamon Toast Crunch Cruiser is a surefire example of how classic brands are appealing to younger generations through fun yet goofy creations. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 78% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Why This Trend Is Growing - **Cereal-based Devices:** The creation of devices with cereal-based components could lead to a new trend of breakfast-themed gadgets. - **Millennial-targeted Marketing:** Creating quirky marketing campaigns and products could be a trend in capturing the attention of younger generations. - **Multipurpose Vehicles:** Combining transportation and entertainment features could be a trend in creating unique vehicles. ### Industries Being Reshaped - **Food and Beverage:** Food and beverage companies could benefit from incorporating their products into unconventional devices to attract new customers. - **Manufacturing:** Manufacturers have an opportunity to create unique and customized products based on consumer preferences and interests. - **Entertainment:** Entertainment companies could benefit from creating unique experiences through the combination of transportation and food. ## Related on Trend Hunter - [Cereal-Inspired Sunglasses](https://www.trendhunter.com/trends/cinnamon-toast-crunch-and-pit-viper.md) - [Emoji-Inspired Cereal Launches](https://www.trendhunter.com/trends/cinnamoji-toast-crunch.md) - [Waffle-Shaped Cinnamon Cereals](https://www.trendhunter.com/trends/cinnamon-toast-crunch-waffle.md) - [Festive Cereal Houses](https://www.trendhunter.com/trends/cingerbread-house-kit.md) - [Hot Cinnamon Cereals](https://www.trendhunter.com/trends/cinnafuego-toast-crunch.md) - [Rolled-Shaped Cinnamon Cereal](https://www.trendhunter.com/trends/cinnamon-toast-crunch-rolls.md) - [Cereal-Inspired Frozen Custards](https://www.trendhunter.com/trends/cereal-concrete-mixers.md) - [Cereal-Steeped Ice Creams](https://www.trendhunter.com/trends/the-cerealsly-delicious-series-by-salt-straw.md) - [Cereal-Flavored Drink Mixes](https://www.trendhunter.com/trends/swiss-miss-cinnamon-toast-crunch-cinnamilk.md)