# Resealable Dog Food Tubs Love Made Fresh's Scoop & Serve Tub Supports Flexible Feeding By Laura McQuarrie | Published 2025-10-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/scoop-serve-tub References: [businesswire](https://www.businesswire.com/news/home/20251021842479/en/Blue-Buffalo-Launches-Love-Made-Fresh-Nationwide-Making-Every-Meal-a-Fresh-Act-of-Love-for-Your-Dog) & [bluebuffalo](http://bluebuffalo.com/)  [Love Made Fresh's](https://www.trendhunter.com/trends/love-made-fresh) first-of-its-kind resealable Scoop & Serve Tub shares fresh pet food in a format that allows for flexibility when mixing fresh and dry food. Although there tends to be a divide between fresh dog food and kibble, Blue Buffalo is challenging this category split with its latest line centered on customization. The convenient, Scoop & Serve Tub is available in premium Chunky Chicken Stew and Chunky Beef Stew products—packed with vitamins, minerals and nutrients—ideal for [topping and mixing](https://www.trendhunter.com/trends/dog-sauce) in accordance with what a pet needs and prefers. Alongside the launch of the Scoop & Serve Tub, Love Made Fresh is introducing a fresh dog food form, Slice & Serve Rolls, that can be sliced and added to meals. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 29% | Activity: 36% | Freshness: 54% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What's Driving This Trend - **Customizable Pet Meals:** The introduction of mix-and-match options in pet food offers pet owners the ability to tailor meals to individual pet dietary needs and preferences. - **Resealable Packaging Innovation:** The development of resealable packaging for pet food emphasizes convenience and freshness while reducing waste and preserving product quality. - **Hybrid Feeding Models:** Blending fresh and dry pet food in customizable ways is revolutionizing how pet owners approach their pets' nutrition, bridging the gap between previously distinct categories. ### Who This Affects Most - **Pet Food Industry:** The pet food sector is witnessing a shift towards more personalized nutrition solutions, catering to the unique dietary preferences of pets. - **Packaging Industry:** Innovative packaging solutions, such as resealable tubs, are gaining traction as they offer both convenience and sustainability benefits in the pet food market. - **Pet Care Sector:** Emerging products that combine convenience and nutrient-rich options are driving growth in the pet care industry, appealing to health-conscious pet owners. ## Related on Trend Hunter - [Freshly Prepared Pet Foods](https://www.trendhunter.com/trends/get-real-dog-food.md) - [Inclusive Pet Promotion Campaigns](https://www.trendhunter.com/trends/purina-days.md) - [Fresh Pet Foods](https://www.trendhunter.com/trends/love-made-fresh.md) - [Fresh Dog-Friendly Pizzas](https://www.trendhunter.com/trends/pup-pizza.md) - [Human-Grade Dry Dog Foods](https://www.trendhunter.com/trends/essential-clusters.md) - [Bakery-Inspired Food Toppers](https://www.trendhunter.com/trends/whats-barkings-shakers-food-toppers.md) - [Mission-Driven Dog Foods](https://www.trendhunter.com/trends/bark-in-the-belly.md) - [Elevated Working Dog Meals](https://www.trendhunter.com/trends/mayfield.md) - [Expanded Pet Care Portfolios](https://www.trendhunter.com/trends/ultimate-pet.md)