# In-Store Cold Foam Events Scooter's Coffee Launches a Dedicated Cold Foam Day on March 7 By Kanesa D | Published 2025-03-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/scoooters-coffee References: [nrn](https://www.nrn.com/quick-service/scooter-s-coffee-highlights-cold-foam-day) & [scooterscoffee](https://www.scooterscoffee.com/)  [Scooter’s Coffee](https://www.trendhunter.com/trends/holiday-spice-caramelicious) is marking its first National [Cold Foam](https://www.trendhunter.com/trends/coffee-mate-big-game) Day with an exclusive sticker giveaway on March 7. Customers visiting any Scooter’s Coffee location can claim a limited-edition 'Cold Foam Fan Club' sticker, available while supplies last. The Omaha, Nebraska-based franchise is known for its customizable cold foam options, allowing customers to add a creamy, flavorful twist to their favorite drinks. Whether it's a latte, cold brew, or a Red Bull Infusion, guests can personalize their beverages with various [cold foam flavors](https://www.trendhunter.com/trends/golden-cinnamon-cold-foam), including sugar-free options and a Protein Cold Foam, which features a vanilla-infused boost of 13 grams of protein. Among the brand’s signature Crème Cold Brews are fan-favorites like the Caramelicious Crème Cold Brew, Cinnamon Crème Cold Brew, and the newly introduced Vanilla Crème Cold Brew. Image Credit: Scooter's Coffee ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 3% | Activity: 11% | Freshness: 37% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Key Themes Behind This Trend - **Personalized Beverage Customization:** The trend of customizable cold foam options offers potential for innovation in personalized beverage experiences, allowing brands to create unique consumer products with diverse flavor profiles. - **Protein-infused Drinks:** Protein Cold Foam options highlight a growing demand for nutritional enhancements in beverages, suggesting opportunities to tap into the wellness market with high-protein, flavorful drink options. - **Event-based Marketing Campaigns:** The launch of National Cold Foam Day demonstrates a strategic move towards creating event-based marketing campaigns that engage customers and increase brand visibility through experiential initiatives. ### Where This Applies - **Coffee and Specialty Drinks:** The coffee industry continues to thrive on inventive flavors and customizations, creating room for disruptive innovations in taste and experience to attract diverse consumer segments. - **Health and Wellness Products:** As consumers increasingly prioritize health, the infusion of nutritional elements like protein in popular beverages represents significant innovation potential within the wellness sector. - **Marketing and Advertising:** Brands in the marketing industry can leverage limited-time events and unique giveaways to heighten consumer engagement and drive foot traffic to physical locations. ## Related on Trend Hunter - [Celebratory Cold Foam Events](https://www.trendhunter.com/trends/national-cold-foam-day.md) - [Member-Exclusive Cold Foam Offers](https://www.trendhunter.com/trends/cold-foam-days.md) - [Protein-Packed Coffee Toppers](https://www.trendhunter.com/trends/protein-cold-foam.md) - [Maple-Spiced Coffee Toppers](https://www.trendhunter.com/trends/maple-spice-cold-foam.md) - [Creamy Cinnamon Cold Brews](https://www.trendhunter.com/trends/cinnamon-crme-cold-brew.md) - [At-Home Cold Foam Creamers](https://www.trendhunter.com/trends/cold-foam-creamers.md) - [Cafe-Style Foam Toppers](https://www.trendhunter.com/trends/dunkin-cold-foam-creamer.md) - [Elevated Coffee Toppers](https://www.trendhunter.com/trends/new-cold-foams.md) - [Cake-Flavored Coffee Lattes](https://www.trendhunter.com/trends/birthday-cake-latte.md)