# Multi-Layered Chocolate Shakes Krispy Kreme Launches a New Halloween Scooby Shake By Kanesa D | Published 2023-10-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/scooby-shake References: [fastfoodpost](https://www.fastfoodpost.com/krispy-kreme-blends-new-cookies-kreme-chocolate-scooby-shake/) & [krispykreme](http://krispykreme.com)  [Krispy Kreme](https://www.trendhunter.com/trends/freaky-frozen-chiller) is presenting the 'Cookies & Kreme Chocolate Scooby Shake' as a new drink for consumers to test out this Halloween season. The drink features the brand's signature Original Glazed soft serve ice cream, expertly adorned with a vibrant palette of Scooby Doo-inspired purple and orange icings. This delightful creation is further enhanced with a generous infusion of extra pumps of rich chocolate syrup and an abundance of delectable chocolate cookie pieces. To top off the treat, consumers can enjoy a light, airy whipped cream topping decorated with Halloween sprinkles. The 'Cookies & Kreme Chocolate Scooby Shake' is priced at $3.99 and will be available for a limited time at Krispy Kreme stores until October 31, 2023. Image Credit: Krispy Kreme ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 72% | Activity: 90% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Halloween-inspired Drinks:** The launch of the 'Cookies & Kreme Chocolate Scooby Shake' by Krispy Kreme introduces a trend of Halloween-inspired drinks. - **Gourmet Milkshakes:** The 'Cookies & Kreme Chocolate Scooby Shake' showcases a trend of gourmet milkshakes with premium ingredients and creative flavor combinations. - **Artisanal Ice Cream:** The use of Krispy Kreme's Original Glazed soft serve ice cream as the base for the 'Cookies & Kreme Chocolate Scooby Shake' highlights the trend of artisanal ice cream in unique and indulgent desserts. ### Industries Being Reshaped - **Fast Food:** The introduction of the 'Cookies & Kreme Chocolate Scooby Shake' at Krispy Kreme represents an innovation opportunity in the fast food industry. - **Dessert Chains:** The limited-time availability of the Halloween-inspired shake at Krispy Kreme stores creates a disruptive innovation opportunity for dessert chains. - **Premium Ice Cream Brands:** The collaboration between Krispy Kreme and Scooby Doo for the 'Cookies & Kreme Chocolate Scooby Shake' suggests a potential partnership opportunity between premium ice cream brands and popular franchises. ## Related on Trend Hunter - [Mystery Cartoon Donut Collections](https://www.trendhunter.com/trends/scoobydoo-halloween-dozen.md) - [Freakish Fruity Cafe Drinks](https://www.trendhunter.com/trends/freaky-frozen-chiller.md) - [Halloween-Themed QSR Shakes](https://www.trendhunter.com/trends/sonic-trick-or-treat-blasts.md) - [Halloween-Focused Menu Additions](https://www.trendhunter.com/trends/krispy-skreme.md) - [QSR-Produced Milkshake Menus](https://www.trendhunter.com/trends/shake-shack-7.md) - [Halloween-Themed Cookie Shakes](https://www.trendhunter.com/trends/basic-witch-shake.md) - [Triple Chocolate Custard Shakes](https://www.trendhunter.com/trends/triple-chocolate-brownie-shake.md) - [Celebratory Cartoon Movie Shakes](https://www.trendhunter.com/trends/poppys-sugar-cookie-shake.md) - [Strawberry Frosted Donut Shakes](https://www.trendhunter.com/trends/strawberry-frosted-donut-shake.md)