# Rugged Elegant Fashion The SCMP Style Soft Touches Editorial Stars a Wild Bruna Tenorio By Meghan Young | Published 2011-12-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/scmp-style-soft-touches References: [fashiongonerogue](http://fashiongonerogue.com/bruna-tenorio-blair-getz-mezibov-scmp-style-magazine/) & [scmp](http://www.scmp.com/portal/site/SCMP/) The SCMP Style Soft Touches editorial is a lesson in mixing and matching. It beautifully pairs classically elegant pieces with equally classic rugged designs for looks that are gritty, glamorous and completely unique. As though channeling a [wild, nomadic princess](https://www.trendhunter.com/trends/untamed-nature) who has been introduced to a more civilized society, stylist Marcus Teo has chosen to inject her untamed roots into her current wardrobe. The SCMP Style Soft Touches editorial stars the stunning Bruna Tenorio, who has a universal look. Teo has clad her in [furs, feathers and leather](https://www.trendhunter.com/trends/mcqueen-holiday-2025) from fashion houses such as Oscar de la Renta, Alexander McQueen and Ralph Lauren. The editorial was shot by Blair Getz Mezibov with windblown locks styled by Kenshin Asano and [sophisticate makeup](https://www.trendhunter.com/trends/il-pranzo-campaign) by Stevie Hyunh. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 73% | Activity: 39% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Mixing and Matching:** There is opportunity for disruptive innovation in the fashion industry by exploring unique combinations of rugged and elegant designs. - **Wild Nomadic Fashion:** Developing a fashion line that incorporates untamed elements into a more civilized aesthetic can create a disruptive impact in the industry. - **Universal Fashion Look:** Creating fashion designs that have a universal appeal can open up disruptive opportunities to capture a wider market. ### Where This Applies - **Fashion:** The fashion industry can explore innovative ways to blend rugged and elegant elements in their designs. - **Photography:** There is potential for disruption in the photography industry by capturing untamed fashion looks in a more sophisticated setting. - **Cosmetics:** Cosmetic brands can explore innovative makeup looks that complement both rugged and elegant fashion styles. ## Related on Trend Hunter - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Elevated Menswear Collections](https://www.trendhunter.com/trends/soft-touch-by-bugatchi.md) - [Functional Technical Fashion Capsule](https://www.trendhunter.com/trends/mountain-series-capsule.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Cross-Cultural Footwear Designs](https://www.trendhunter.com/trends/rahul-mishra.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md)