# Boyish Countryside Fashion The SCMP Style Magazine 'Awaken The Senses' Editorial Stars Nina Porter By Meghan Young | Published 2012-10-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/scmp-style-magazine-awaken-the-senses References: [fashiongonerogue](http://fashiongonerogue.com/nina-porter-keeps-it-natural-jeff-hahn-scmp-style-shoot/) & [scmp](http://www.scmp.com/) Despite the somewhat [boyish fashion](https://www.trendhunter.com/trends/sujitha-shivajothi) featured throughout the SCMP Style Magazine 'Awaken The Senses' editorial, the looks are [completely feminine](https://www.trendhunter.com/trends/contemporary-femininity). The masculine elements simply suit the countryside setting. Nevertheless, the outfits are far from country-appropriate. From black leather t-shirts to [retro patterned jackets](https://www.trendhunter.com/trends/the-october-collection) and suede dresses, the only thing that the elegant ensembles have going for them in this landscape are their natural hues. The SCMP Style Magazine 'Awaken The Senses' editorial was shot by Swiss/Chinese photographer Jeff Hahn, who is based in London, England. It stars model Nina Porter. Appearing in the October 2012 issue of the magazine, the United Kingdom beauty was styled by Simone Konu. The looks were finished by makeup artist Bea Sweet and hairstylist Michael Jones ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 91% | Activity: 69% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Gendered Fashion:** Disruptive innovation opportunity: Exploring androgynous fashion that blurs traditional gender boundaries. - **Retro Style:** Disruptive innovation opportunity: Reviving nostalgic fashion trends to create a unique and stylish look. - **Natural Hues:** Disruptive innovation opportunity: Embracing earthy and neutral tones in fashion to create a calming and sustainable aesthetic. ### Sectors Adopting This - **Fashion Photography:** Disruptive innovation opportunity: Utilizing unconventional photography techniques and styles to capture fashion in new and captivating ways. - **Makeup Artistry:** Disruptive innovation opportunity: Developing sustainable and eco-friendly makeup products that align with natural and organic beauty trends. - **Hair Styling:** Disruptive innovation opportunity: Creating innovative hairstyling techniques and tools to achieve unique and trendy looks for the fashion industry. ## Related on Trend Hunter - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Reprised Fall Apparel Capsules](https://www.trendhunter.com/trends/shein-reimagines-autumnal-fashion.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md)