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# Sustainable Sci-Fi Kidswear
H&M Turns Plastic Waste Into Everyday Fashion

By Laura McQuarrie | Published 2022-01-12 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/scifi-kidswear
References: [www2.hm](https://www2.hm.com/en_ca/life/culture/inside-h-m/bottle-2-fashion-innovation.html)

[H&M's](https://www.trendhunter.com/trends/hm-2) newest fashion collection for kids is a playful range of sustainable sci-fi kidswear that came out of the bottle2fashion project. H&M worked with [Danone AQUA](https://www.trendhunter.com/trends/evian-and-wimbledon) to take plastic bottle waste from the islands of Indonesia and repurpose these materials into recycled polyester.

The everyday designs for kids include t-shirts, long-sleeve tops, trousers, hoodies and socks that play with ombre, sports-inspired details, marbling, tie-dye and color-blocking. On the sustainable styles, kids will find favorite characters like Grogu (better known as Baby Yoda) from The Mandalorian and the [Star Wars universe](https://www.trendhunter.com/trends/star-wars-collection-2).

 In 2021, the bottle2fashion project succeeded in collecting and recycling over 7.5 million PET bottles, which is more than double the amount from the previous year.

## Trend Insights (Trend Hunter)

- Score: 5.6/10
- Popularity: 91% | Activity: 66% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What Makes This Trend Stand Out

- **Sustainable Fashion:** H&M's sustainable sci-fi kidswear collection proves that fashion can be both stylish and environmentally friendly, presenting opportunities for disruptive innovation in the fashion industry.
- **Recycling Innovation:** The bottle2fashion project's success in collecting and recycling over 7.5 million PET bottles demonstrates a growing demand for innovative recycling technologies that can reduce waste and create new products.
- **Character-based Fashion:** The use of popular characters like Grogu from The Mandalorian in H&M's sustainable kidswear line opens up possibilities for other companies to incorporate licensed characters into their own designs for kids' clothing.

### Sectors Adopting This

- **Fashion:** H&M's sustainable sci-fi kidswear collection demonstrates that sustainable fashion can be stylish and affordable, creating growth opportunities for brands that prioritize eco-friendly practices.
- **Recycling:** The success of the bottle2fashion project in repurposing plastic waste into fashion products highlights the potential for growth in the recycling industry that seeks to innovate through sustainable technology.
- **Branded Merchandise:** The use of beloved characters in H&M's sustainable kidswear collection proves that licensed merchandise in fashion can be both eco-friendly and highly marketable, suggesting opportunities for growth in the branded merchandise industry.

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