# Simplistic Vibrant Skate Apparel 'Sci-Fi Fantasy' is a Highly Anticipated Skate Label by Jerry Hsu By Amy Duong | Published 2018-04-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/scifi-fantasy References: [highsnobiety](https://www.highsnobiety.com/p/sci-fi-fantasy-jerry-hsu-clothes) & [scififantasy.co](https://scififantasy.co/) Sci-Fi Fantasy is a brand-new [skate brand](https://www.trendhunter.com/trends/zero-skateboards) founded by professional skater and photographer Jerry Hsu. The label's first launch is comprised of a [minimalist series of colorful staples](https://www.trendhunter.com/trends/acidic-americana) including t-shirts, caps and pullover hoodies. The brand has finally dropped pieces online after teasing its launch for months, with celebrities such as Jonah Hill wearing the pieces. Jerry Hsu brought his vision to life shorts after he left the skateboard brand Chocolate recently, with the drive to create something he could call his own. The Sci-Fi Fantasy label delivers a first launch featuring [embroidered details](https://www.trendhunter.com/trends/new-future) that read "Generic Technology" and branding details throughout. The color palette is comprised of golden yellow, forest green, black, navy blue, red and white so far. The new skate label will be dropping upcoming items at its own online store, Dover Street Market online, Lottie's Skateshop Los Angeles and Tokyo's Prov Skateboards. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 83% | Activity: 98% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **Minimalist Skate Apparel:** The popularity of minimalist designs in skate apparel presents an opportunity for brands to create simple, yet stylish clothing for skaters. - **Celebrity-endorsed Fashion Branding:** Celebrity endorsements like Jonah Hill wearing Sci-Fi Fantasy clothing can boost a fashion brand's visibility and sales. - **Embroidered Details in Clothing:** Embroidered details like the Generic Technology branding on Sci-Fi Fantasy apparel can elevate a brand's design and add value to the product. ### Industries Being Reshaped - **Skateboarding:** The skateboarding industry can benefit from the rise of minimalist skate apparel like Sci-Fi Fantasy that appeal to a growing audience of skaters looking for simple clothing that still offers style and self-expression. - **Fashion:** The fashion industry can learn from brands like Sci-Fi Fantasy that use a minimalist approach to create clothing with unique branding that can attract both skaters and fashion enthusiasts. - **Embroidery:** The embroidery industry can explore the growing demand for customized and branded apparel like Sci-Fi Fantasy's Generic Technology embroidery as an opportunity to innovate and offer new embroidery techniques for clothing. ## Related on Trend Hunter - [Candy-Inspired Tonal Streetwear Launches](https://www.trendhunter.com/trends/candy-drop.md) - [Sci-Fi Franchise-Inspired Fashion](https://www.trendhunter.com/trends/star-wars-collection-2.md) - [Dynamic Sci-Fi Fashion Collabs](https://www.trendhunter.com/trends/fendi-and-mad-architects.md) - [Sleek Punk Skate Capsules](https://www.trendhunter.com/trends/zero-skateboards.md) - [Airbrushed Americana Capsule](https://www.trendhunter.com/trends/acidic-americana.md) - [Villain-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/saint-mxxxxxx.md) - [Industrial Sci-Fi Backpacks](https://www.trendhunter.com/trends/sprayground-x-dune.md) - [Sci-Fi Skincare Vessels](https://www.trendhunter.com/trends/spoiledchild-x-jeremy-scott.md) - [Sneaker-Inspired Art Exhibitions](https://www.trendhunter.com/trends/jerry-haha.md)