# Day-to-Night Skincare Elixirs Scientia's Dawn and Dusk Elixirs Provide All-Day Skin Support By Laura McQuarrie | Published 2019-11-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/scientia References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Skin_care_line_Scientia_is_the_new_beauty_brand_on_the_block/160079) & [scientiabeauty](https://scientiabeauty.com/) Scientia is a new beauty brand that's centered on sharing [radiance-boosting skincare solutions](https://www.trendhunter.com/trends/brightening-face-oil) with thoughtfully selected ingredients sourced from around the world. Each of the brand's [Dawn and Dusk elixirs](https://www.trendhunter.com/trends/energise-unwind-duo) contains 23 unique oils with different benefits based on the time of day they are meant to be applied. While the Dawn Elixir for the daytime contains ingredients like ginger, pink pepper, fennel, avocado, argan and moringa, the Dusk Elixir is packed with collagen-boosting ingredients to fight fine lines and wrinkles, and promote sleep with the soothing scents of lavender, ylang ylang and frankincense. Global sourcing is a priority for the brand, which gets its wild-harvested virgin boabab oil from local communities in Kenya and has its argan oil collected by women's groups in Morocco. Image Credit: Scientia ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 58% | Activity: 57% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Radiance-boosting Skincare:** Creating skincare products that enhance radiance and improve the overall appearance of the skin throughout the day. - **Time-specific Skincare:** Developing skincare solutions that are formulated with specific ingredients to address the skin's needs during different times of the day. - **Sustainable Sourcing:** Embracing global sourcing practices that prioritize ethical and sustainable collection of ingredients from local communities. ### Where This Applies - **Beauty and Skincare:** Innovating within the beauty and skincare industry to create products that provide comprehensive care based on specific needs and timing. - **Natural and Organic Cosmetics:** Disrupting the natural and organic cosmetics industry by incorporating thoughtfully selected ingredients with specific benefits for different times of the day. - **Sustainable Sourcing and Ethical Trade:** Exploring opportunities within the sustainable sourcing and ethical trade industry to support local communities and promote responsible ingredient collection. ## Related on Trend Hunter - [Circadian Rhythm Skincare Products](https://www.trendhunter.com/trends/althaea-skin.md) - [Two-Step Nighttime Supplements](https://www.trendhunter.com/trends/nighttime-supplement.md) - [Flower Elixir Skincare](https://www.trendhunter.com/trends/all-purpose-oil.md) - [Concentrated Skincare Serums](https://www.trendhunter.com/trends/omorovicza-elixir.md) - [Luxurious Circadian Rhythm-Inspiree Treatments](https://www.trendhunter.com/trends/night-emulsion.md) - [Ageing-Positive Skincare Products](https://www.trendhunter.com/trends/auro-skincare.md) - [Rejuvenating Science-Backed Skincare](https://www.trendhunter.com/trends/elevai-labs.md) - [Balancing Oil-Serums](https://www.trendhunter.com/trends/oil-serum.md) - [All-in-One Beauty Elixirs](https://www.trendhunter.com/trends/the-secret-ingredient.md)