# Science-Forward Cleaning Startups Dirty Labs Expands with a Bio-Enzyme Dishwasher Detergent By Georgia Wray Norsten | Published 2025-05-20 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/scienceforward-cleaning-startup References: [dirtylabs](https://dirtylabs.com/)  Dirty Labs, the science-forward cleaning startup known for enzyme-powered laundry solutions, entered a new category in Fall 2024 with the release of a 2-in-1 bio enzyme dishwasher detergent and booster. The [highly concentrated powder formula](https://www.trendhunter.com/trends/homethings) breaks down food residues using non-toxic, [biodegradable ingredients](https://www.trendhunter.com/trends/ruggedred) and no artificial fragrances or dyes. It serves a dual function, cleaning and enhancing dishwasher performance with one scoop. Packaged in recyclable pouches and optimized for efficiency, the product furthers [Dirty Labs’](https://www.trendhunter.com/trends/enzyme-dishwasher-detergent) mission of combining biotechnology with sustainable living. Designed for households looking to reduce their environmental footprint without compromising cleanliness, it appeals to a growing demographic of eco-conscious shoppers. The product is available for direct purchase or recurring subscription via Dirty Labs’ website and reflects the brand’s commitment to innovation and direct engagement. This category expansion allows Dirty Labs to increase lifetime customer value and deepen share of wallet across multiple household cleaning routines. Image Credit: Dirty Labs ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 79% | Activity: 86% | Freshness: 42% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Why This Trend Is Growing - **Bio-enzyme Cleaning Solutions:** The use of bio-enzyme technology in cleaning products offers a sustainable alternative to traditional chemicals, breaking down residues effectively while being eco-friendly. - **Multi-functional Household Products:** Products that serve dual purposes, like cleaning and enhancing appliance performance, provide convenience and cost savings for consumers seeking efficiency. - **Direct-to-consumer Eco-brands:** Sustainable brands that engage directly with consumers online allow for more personalized experiences and increase customer loyalty through curated subscriptions. ### Industries Being Reshaped - **Sustainable Home Care:** The sustainable home care industry is expanded by innovative products that prioritize environmental impact without sacrificing results, appealing to eco-conscious consumers. - **Biotechnology Consumer Goods:** Integrating biotechnology into cleaning products stands to revolutionize everyday consumer goods by prioritizing safety, efficacy, and environmental responsibility. - **E-commerce and Subscription Retail:** The rise of digital-first brands tapping into direct sales and subscription models offers growth by fostering deeper customer relationships and consistent revenue streams. ## Related on Trend Hunter - [Enzymatic Dishwasher Detergents](https://www.trendhunter.com/trends/enzyme-dishwasher-detergent.md) - [Enzymatic Dish Soaps](https://www.trendhunter.com/trends/bio-enzyme-liquid-dish-soap.md) - [Triple-Chamber Dishwasher Pods](https://www.trendhunter.com/trends/biobased-dishwasher-detergent.md) - [Enzyme-Powered Dish Cleaning Soaps](https://www.trendhunter.com/trends/super-shine.md) - [Naturally Derived Cleaning Solutions](https://www.trendhunter.com/trends/the-lab-co.md) - [Biobased Cleaning Pod Expansions](https://www.trendhunter.com/trends/dropps.md) - [Eco-Friendly Detergent Sheets](https://www.trendhunter.com/trends/spot-detergent.md) - [Detergent-Free High-Speed Dishwashers](https://www.trendhunter.com/trends/highspeed-dishwasher.md) - [Cleaning Product Fragrance Expansions](https://www.trendhunter.com/trends/clean-cults.md)