# Science-Backed Odor Removers Fresh Wave Launched a Line for Pets, Fresh Wave Pet By Lima Kalim | Published 2024-06-21 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/sciencebacked-odor-removers References: [freshwaveworks](http://freshwaveworks.com/collections/pet)  Fresh Wave, a brand renowned for its science-backed odor removers, has introduced a new pet line called Fresh Wave Pet. The product range is designed to eliminate odors instead of merely masking them. According to the American Pet Products Association (APPA), 66% of households own pets. These plant-based products contain no synthetic ingredients or harsh chemicals, making them safe for pets, people, and the environment. The new product line includes Litter Box Gel, which can be placed near the litter box to eliminate odors naturally; Odor-Removing Pet Spray for removing pet smells from furniture; Stain and odor Remover to remove stains and smells from furniture; and Dog Shampoo made with plant-based oils to remove tough odors, including skunk smells, safely. Image Credit: Fresh Wave ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 58% | Activity: 65% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Plant-based Cleaning Products:** The shift towards plant-based cleaning products provides non-toxic and eco-friendly solutions for pet owners. - **Science-backed Formulations:** Science-backed formulations are gaining traction, emphasizing efficacy and safety in household products. - **Multi-function Pet Solutions:** Products that serve multiple functions, such as odor elimination and stain removal, cater to the diverse needs of pet owners. ### Who This Affects Most - **Pet Care:** The pet care industry is expanding to include more scientifically formulated, eco-friendly solutions that promote animal wellness. - **Green Cleaning:** Green cleaning products are becoming more mainstream, targeting environmentally conscious consumers looking for safe household cleaning options. - **Household Products:** Innovations in household products are leaning towards multi-functionality and natural ingredients for improved customer satisfaction. ## Related on Trend Hunter - [Pet Odor Air Purifiers](https://www.trendhunter.com/trends/pet-odor-air-purifier.md) - [Dual-Action Odor Eliminators](https://www.trendhunter.com/trends/air-logic.md) - [Odor-Neutralizing Pet-Focused Product Lines](https://www.trendhunter.com/trends/petfocused-product-line.md) - [Soothing Pet Fragrances](https://www.trendhunter.com/trends/fragrances-for-pets.md) - [Odor Removal Laundry Boosters](https://www.trendhunter.com/trends/dropps-odor-eraser.md) - [Multi-Use Odor Eliminators](https://www.trendhunter.com/trends/zep-freshen.md) - [Glove-Shaped Pet Wipes](https://www.trendhunter.com/trends/wipes-for-dogs.md) - [Clean-Ingredient Pet Wipes](https://www.trendhunter.com/trends/ewg-verified-pet-wipe.md) - [Deodorizing Dog Shampoos](https://www.trendhunter.com/trends/dogtopia-spa.md)