# Clever Science Campaigns (UPDATE) Science World Billboards Teach Funky Facts By Gil Cohen | Published 2012-10-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/science-world-billboards References: [boredpanda](http://www.boredpanda.com/science-world-ads-we-can-explain/) & [scienceworld](http://www.scienceworld.ca/ads) Learn some of the most bizarre and unusual facts as you wait for the bus from the Science World billboards. In collaboration with Rethink Canada, this [ad campaign](https://www.trendhunter.com/trends/lola-mullenlowe), displayed on the streets of Vancouver, is about making science and education fun and interesting to the public. Most people interested in science are considered to be nerds, but these [eye-catching signs](https://www.trendhunter.com/trends/windows-of-selfcare) demonstrate that everyone can be interested in these educational facts. Some of the ads used in this campaign include a giant litter box stating, "Tigers will use a litter box." Another looks like a vending machine selling cans of mucus that reads, "You swallow a litre of snot every day." By showing people all of these [cool and strange facts](https://www.trendhunter.com/trends/ai-investment-fraud), the Science World billboards are teaching us that science can be incredibly interesting. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 92% | Activity: 98% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Interactive Billboards:** The use of interactive billboards can engage and educate the public in new and exciting ways. - **Edutainment Advertising:** Blending education and entertainment in advertising can create memorable campaigns that capture people's attention. - **Promoting Science Engagement:** Using unconventional and catchy messaging can generate interest and engage a wider audience in scientific topics. ### Industries Being Reshaped - **Outdoor Advertising:** The outdoor advertising industry can explore innovative ways to incorporate interactivity and educational content into billboards. - **Education & Science Museums:** Education and science museums can draw inspiration from these campaigns to make science more interactive, fun, and appealing to visitors. - **Creative Marketing Agencies:** Creative marketing agencies can leverage edutainment advertising to deliver impactful and engaging campaigns for their clients. ## Related on Trend Hunter - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Canadian Creator-Approved Campaigns](https://www.trendhunter.com/trends/the-hacksmith.md) - [Interactive Snacks Billboards](https://www.trendhunter.com/trends/grab-and-go-billboard.md) - [History-Centric Advertisements](https://www.trendhunter.com/trends/royal-ontario-museum.md) - [Sniffable Deodorant Billboards](https://www.trendhunter.com/trends/deodorant-billboard.md) - [Interactive E-Waste Billboards](https://www.trendhunter.com/trends/cash-for-trash.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Stardust Museum Ads](https://www.trendhunter.com/trends/kent-monkman-being-legendary.md)