# Science Museum Photoshoots Fashion Gets Educational in This Jonnie Craig Shoot for VICE By Shelby Lee Walsh | Published 2009-05-26 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/science-museum-photoshoots-vice-jonnie-craig References: [viceland](http://www.viceland.com/int/v16n4/htdocs/fashion-science-museum-826.php?page=1) Vice Magazine never has a problem with thinking outside the proverbial box and this time they paired up with Jonnie Craig for a refreshingly mischievous [photoshoot in a science museum](https://www.trendhunter.com/trends/museuminspired-highfashion). The models are photographed playing in 3D glasses, using thermal imaging, behind walls made of water, etc. It's basically everything you wanted to do when you imagined being trapped in a museum overnight as a child (only more [fashionable](https://www.trendhunter.com/trends/hm-x-glenn-martens)). **Implications** - When a business showcases its products or services in an [unusual or unconventional manner](https://www.trendhunter.com/trends/dirty-looks), it accomplishes two things. First, it demonstrates the versatility of a business's products, and secondly, it provides clients with a new or fresh experience. Consumers will be likely drawn to businesses that can reinvent or transform the purpose or function of a wide range of items or products. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 56% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Immersive Experiences:** Opportunity to create immersive experiences that combine education and entertainment in various industries. - **Unconventional Showcasing:** Opportunity for businesses to showcase their products or services in unconventional ways to demonstrate versatility and attract consumers. - **Fashionable Education:** Opportunity for fashion industry to incorporate educational elements in marketing and design to engage consumers. ### Sectors Adopting This - **Hospitality:** Opportunity for hotels and resorts to offer immersive experiences that combine entertainment and education for guests. - **Technology:** Opportunity for tech companies to showcase their products in unconventional ways, highlighting their versatility and attracting new customers. - **Education:** Opportunity for educational institutions to explore innovative ways of incorporating fashion and design elements into their teaching methods. ## Related on Trend Hunter - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Immersive Fashion Exhibitions](https://www.trendhunter.com/trends/centennial-exhibition.md) - [Interactive Fashion Horror Games](https://www.trendhunter.com/trends/the-room-by-gentle-monster.md) - [Urban Egg Installations](https://www.trendhunter.com/trends/humansized-egg-installation.md) - [Revived Modular Photo Booths](https://www.trendhunter.com/trends/frames-booth.md) - [Disruptive Fashion Art Galleries](https://www.trendhunter.com/trends/dirty-looks.md) - [Stardust Museum Ads](https://www.trendhunter.com/trends/kent-monkman-being-legendary.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Immersive Sports Supplies Stores](https://www.trendhunter.com/trends/vegas-sports.md)