# Anti-Stereotyping Campaigns Unilever Debuts New 'Science Against Stereotyping' Campaign By Grace Mahas | Published 2019-10-30 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/science-against-stereotyping References: [unilever](https://www.unilever.ca/news/news-and-features/2019/12-unilever-ads-that-smash-stereotypes.html) & [unilever](http://www.unilever.com/?sgsg) Unilever, the parent company to many household products, recently debuted the [inclusive, anti-stereotyping commercial](https://www.trendhunter.com/trends/making-space1) called 'Science Against Stereotyping.' The initiative brings together various individuals from different backgrounds to receive an ancestry test. The aim was to get people to think differently about the world starting with themselves. After people receive their results, they are dumbfounded and excited. People who had previously thought they were all one ethnicity discover they have a much more [diverse background](https://www.trendhunter.com/trends/sephora-beauty-belonging), and according to the video, this "shows that we're much more alike than we think we are." The campaign then shows the participants learning about their [unconscious biases](https://www.trendhunter.com/trends/bias-breaker) in perceiving the world and ways in which to overcome these inaccurate views. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 19% | Activity: 68% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Inclusive Advertising:** Disruptive innovation opportunity: Companies can embrace inclusive advertising to challenge stereotypes and promote diversity and acceptance. - **Unconscious Bias Training:** Disruptive innovation opportunity: Organizations can implement unconscious bias training programs to raise awareness and help individuals overcome inaccurate views and biases. - **Ancestry Exploration:** Disruptive innovation opportunity: Companies can leverage the popularity of ancestry exploration to encourage individuals to embrace their diverse backgrounds and foster a sense of connection with others. ### Sectors Adopting This - **Advertising and Marketing:** Disruptive innovation opportunity: The advertising and marketing industry can incorporate inclusive messaging and campaigns that challenge stereotypes and promote diversity. - **Professional Development and Consulting:** Disruptive innovation opportunity: Professional development and consulting firms can offer unconscious bias training programs to help organizations create a more inclusive and equitable work environment. - **Genealogy and DNA Testing:** Disruptive innovation opportunity: Genealogy and DNA testing companies can enhance their services to focus not only on ancestry exploration but also on promoting diversity and fostering a sense of connection between individuals. ## Related on Trend Hunter - [Love-Centric Public Service Announcements](https://www.trendhunter.com/trends/love-has-no-labels1.md) - [Truth-Forward Beauty Campaigns](https://www.trendhunter.com/trends/the-ordinary-x-uncommon.md) - [Sensitive Skin Cosmetic Campaigns](https://www.trendhunter.com/trends/cetaphil-for-everyones-sensitive-skin.md) - [Inclusive Hair-Styling Campaigns](https://www.trendhunter.com/trends/myhairamimodo.md) - [Diversity-Promoting Beauty Campaigns](https://www.trendhunter.com/trends/diversitypromoting.md) - [Age-Appropriate Skincare Campaigns](https://www.trendhunter.com/trends/thefaceof10.md) - [Inclusive Makeup Brand Campaigns](https://www.trendhunter.com/trends/it-feels-good-to-be-seen.md) - [Inclusivity-Centric Back-To-School Campaigns](https://www.trendhunter.com/trends/backtoschool-survey.md) - [Gamer-Centric Beauty Campaigns](https://www.trendhunter.com/trends/real-virtual-beauty.md)